SEO Manager (Hulu)

工作 ID 10102396 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Oct. 08, 2024

申請

工作概要:

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We are looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It's a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that's powering play.

SUMMARY

Hulu’s Subscriber Growth team is seeking a Search Engine Optimization (SEO) Manager that sits at the intersection of Marketing and Product Management. As a Search Engine Optimization (SEO) Manager at Hulu, you will own Hulu’s SEO strategy and roadmap to maximize organic traffic growth for hulu.com landing pages and be responsible for KPIs around search ranking, traffic, and sign up performance. This position will work directly with the Marketing, Product and Engineering teams to define the SEO vision, advocate for and implement best practices, and highlight new opportunities for enhancements with Hulu’s changing content library, feature additions, and the broader evolving web landscape. The right person for this role must be a seasoned SEO strategist, have excellent technical and communication skills, and possess the ability to work with cross functional teams and external partners. You must also have a strong passion for data driven decisions and balance SEO needs with the broader business strategy and initiatives. If you are someone who enjoys working cross functionally, building new and impactful relationships, and are entrepreneurial and up for the challenge, then this is a great role for you.

WHAT YOU'LL DO

Be the subject matter expert and strategist for all things SEO on hulu.com (both web and mobile web platforms), with a focus on landing pages for subscriber acquisition.
Define our team's set of SEO best practices and socialize them across the business and technology teams. Embed SEO as standard operating procedure across Marketing campaigns and be the go-to person for putting these best practices into action.
Build a prioritized roadmap and backlog for technical SEO. Own the roadmap’s implementation and goals, and work alongside Product and Engineering to ship enhancements.
Increase quality organic traffic to the main site and editorial blog to drive awareness and new user acquisition using best-in-class strategy and executing on day-to-day optimization.
Evangelize and train developers and marketing partners on SEO best practices and operating principles.
Work with marketing and content teams across Disney to help maximize the visibility of key Hulu content in search engine ranking, both on hulu.com and other Disney websites.
Monitor and continually report on key ranking metrics and performance trends.
Track industry trends and key crawler updates from Google, Yahoo, and Bing to ensure Hulu stays ahead of industry changes.
Manage relationships with external partners to deliver on key projects related to content SEO, reporting and recommendations to Hulu.

WHAT TO BRING

6+ years of SEO experience within large enterprise required.
Proven track record of developing and driving SEO strategies for subscription-based businesses.
Expert at keyword research, analysis and benchmarking against other leading video providers.
Expert knowledge of Google Search Console and equivalent SEO systems.
Previous experience collaborating cross-functionally internally and with external partners to launch features in an agile environment.
Direct experience in detailed planning and prioritization of backlogs and road mapping feature requests.
High comfort level in analytics and generating actionable business insights from data trends.
Must live within a commute distance to Santa Monica, CA. Role requires someone onsite 4+ days a week.

NICE-TO-HAVES

Good understanding of the video streaming service industry and main players in this space.
Experience working within or closely with a marketing function
Experience optimizing cross-channel marketing efficiencies (SEM, Display, etc.)

EDUCATION

Bachelor's degree in a technical or business discipline, or equivalent experience.

The hiring range for this position in Santa Monica, CA is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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