Media Planner (Hulu)

工作 ID 10099257 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 30, 2024

申請

工作概要:

Hulu's Marketing team is seeking a Media Planner to join our Brand Media team. You will be responsible for helping to build, strategize and execute integrated media recommendations across a number of Brand, Live and Licensed marketing initiatives. The right person for this role is passionate not only for media and TV, but also growing the Hulu business. If you are someone who has managed entertainment media campaigns, is highly organized, and loves working cross-functionally, then this is a great role for you.

Responsibilities

Manage all aspects of media campaigns including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, testing targets, and monitoring and assessing performance across all channels (Broadcast, Radio, OOH, Digital, Programmatic, Social etc.).
Work closely with the media team to provide recommendations to improve strategies, tactics, visibility, and drive results.
Stay up-to-date with media and industry trends (including audience insights, viewership trends, competitive intel, etc.) to help build go-to-market approaches.
Drive forward unique creative visions, working closely with Marketing to execute on creative strategies and ideas to breakthrough.
Conduct weekly campaign optimizations and performance analysis against campaign goals and work with internal stakeholders to identify opportunities to increase performance and pivot in real time.
Work with the cross-functional agency team to develop strong total communications approach.
Collaborate with media and marketing managers across brand and licensed priorities to ensure media campaigns ladder up to overall campaign objectives.
Provide campaign support to managers, including but not limited to driving kick off calls, creative tracking, billing and scope of work assistance.

Basic Qualifications

3+ years of experience in integrated media planning for entertainment brands.
An understanding of Integrated Media Planning with a deep generalist knowledge set of all media channels.
Flexibility; the desire to pivot in real-time with the ability to have a creative approach to problem solving – finding the yes rather than saying no.
Ability to prioritize and juggle multiple projects in a dynamic environment.
Self-motivated, resourceful and collaborative team player mentality.
Strong communication skills with both internal teams and external vendors.
Proficient in Word, Excel, PowerPoint as well as Google Docs.

The hiring range for this position in Santa Monica, CA is $63,400 to $85,000 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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