Assistant Manager, Performance Marketing, Disney+
工作概要:
Job Summary:
- The Assistant Manager, Performance Marketing will report to the Manager, Performance Marketing and will be responsible for assisting with the day-to-day management of performance marketing initiatives for the Japan market. You will be supporting the execution of initiatives across various performance marketing channels (paid/owned).
- To succeed in this role, you should have strong knowledge of digital media marketing and experience managing multiple projects at once. We are looking for a team player with strong communication and problem-solving skills.
Responsibilities:
- Provide support across Growth Marketing Initiatives:
- Provide support to Performance Marketing Manager with the ongoing management / optimization of digital campaigns and test programs across performance marketing channels, including the monitoring of local channel trends
- Assist in the project management of local Performance Marketing initiatives working with internal and external stakeholders in ensuring timely delivery and launch
- Assist in delivering against target CPA and subscriber acquisition volumes
- Performance Marketing Campaign Management:
- Able to gather and define project requirements and adapt in a fast-changing environment with a degree of flexibility
- Assist in the monthly planning of Performance Marketing campaign priorities and ensure all campaign requirements for respective channels are adhered to
- Work with the creative and channel teams to prepare all campaign assets, and ensure approval for distribution and trafficking as per planned dates
- Collaboration:
- Work with wider marketing teams internally to integrate growth marketing initiatives with broader marketing plans
- Support the Growth Marketing team in partnering with regional and global teams on sharing of best practices and plans
- Record minutes of global calls, and follow up on key action points
- Reporting:
- Manage weekly local and regional reporting, as required
Competencies & Core Attributes:
- Analytical mind-set, strategic thinker
- Effective relationship builder, and a collaborative, constructive team player
- Positive attitude and flexible of thought, champions change and drives results
- Curious, resourceful and a creative problem-solver
- Discreet and able to follow strict commercial confidentiality disciplines
- Able to work well with ambiguity, and comfortable working in a fast-paced environment
Desired Qualifications:
- 3+ years’ experience in related marketing roles
- Proven experience within digital media and programmatic platforms
- Marketing Strategy and Operations: A fundamental understanding of best-practice across programmatic digital, from customer identification and segmentation, to strategic planning, campaign implementation, measurement and optimization.
- Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
- Native level fluency in Japanese and business level English
- Loves content!
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 TWDC (Japan) Ltd.,其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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