Marketing Strategy Manager - LATAM Consumer

工作 ID 10105848 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Walt Disney World Resort 日期已公佈 Nov. 13, 2024

申請

工作概要:

About the Role & Team

“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push limits the of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort in Lake Buena Vista, FL and the Disneyland Resort in California. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns that drive consumer behavior. The team oversees the management of plans to ensure each campaign or program is maximized across a range of marketing tactics.

As a Marketing Strategy Manager, you will contribute to the development of marketing plans for each assigned segment. You will also guide communication planning rooted in consumer insights and drive go-to-market innovation.

The Marketing Strategy Manager reports to the Consumer Channel Director, Latin America

What You Will Do

Drive results by developing product positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativity
Use consumer insights to provide creative and strategic input to partners across the Marketing & Sales organization and external teams
Champion development of integrated marketing communication plans by leading cross-discipline teams, while also contributing to partner ICP inputs
Manage consumer direct marketing efforts targeting important audience segments
Establish an understanding of the Latin America market, including competitive theme parks and resorts, tourist behaviors and marketing channels
Provide creative feedback to ensure tactics are delivered on strategy
Manage budget through AOP planning inputs and monthly forecast updates

Required Qualifications & Skills

At least five years of consumer marketing experience
Technical marketing skills to inspire and lead strategic input and cultivate creativity
Experience building positive inter-departmental relationships to achieve results and leading partner teams
Ability to convey a verbal or written story that influences leaders, partners, and peers
Proficient at interpreting data analyses and drawing conclusions from research
Experience with Project Management
Ability to multi-task and meet quick deadlines in a fast-paced environment
Knowledge and familiarity with social media platforms, digital marketing, and search engine optimization tactics

Preferred Qualifications

Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management

Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent
Masters of Business Administration or equivalent advanced degree

Additional Information

This position is located in Celebration, FL.

This is a Full-Time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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申請

關於Walt Disney World Resort:

自 1971 年開幕以來，華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日，來自世界各地數以億計的賓客均慕名而來，到訪這個奇幻之地，享受一趟迪士尼假期。透過創意、創新和科技的結合，度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承，透過無與倫比的細節和超卓的賓客服務，將迪士尼的魔法栩栩如生地呈現於賓客眼前。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Vacation, LLC，其所屬的業務部門是 Walt Disney World Resort。

Disney Vacation, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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