Marketing Strategy Manager - LATAM Consumer

Job ID 10105848 Location Celebration, Florida, United States Business Walt Disney World Resort Date posted Nov. 13, 2024

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Job Summary:

About the Role & Team

“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push limits the of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue, attendance, occupancy) for the Walt Disney World Resort in Lake Buena Vista, FL and the Disneyland Resort in California. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to build campaigns that drive consumer behavior. The team oversees the management of plans to ensure each campaign or program is maximized across a range of marketing tactics.

As a Marketing Strategy Manager, you will contribute to the development of marketing plans for each assigned segment. You will also guide communication planning rooted in consumer insights and drive go-to-market innovation.

The Marketing Strategy Manager reports to the Consumer Channel Director, Latin America

What You Will Do

Drive results by developing product positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativity
Use consumer insights to provide creative and strategic input to partners across the Marketing & Sales organization and external teams
Champion development of integrated marketing communication plans by leading cross-discipline teams, while also contributing to partner ICP inputs
Manage consumer direct marketing efforts targeting important audience segments
Establish an understanding of the Latin America market, including competitive theme parks and resorts, tourist behaviors and marketing channels
Provide creative feedback to ensure tactics are delivered on strategy
Manage budget through AOP planning inputs and monthly forecast updates

Required Qualifications & Skills

At least five years of consumer marketing experience
Technical marketing skills to inspire and lead strategic input and cultivate creativity
Experience building positive inter-departmental relationships to achieve results and leading partner teams
Ability to convey a verbal or written story that influences leaders, partners, and peers
Proficient at interpreting data analyses and drawing conclusions from research
Experience with Project Management
Ability to multi-task and meet quick deadlines in a fast-paced environment
Knowledge and familiarity with social media platforms, digital marketing, and search engine optimization tactics

Preferred Qualifications

Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management

Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent
Masters of Business Administration or equivalent advanced degree

Additional Information

This position is located in Celebration, FL.

This is a Full-Time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Vacation, LLC, which is part of a business we call Walt Disney World Resort.

Disney Vacation, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.