Consumer Insight Manager

工作 ID 10105476 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Nov. 14, 2024

申請

工作概要:

About the Role & Team

“We make magic.” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!

The Consumer Insights, Measurement, and Analytics organization informs strategy development through insights, actionable data analytics, and integration. The Emerging Businesses & Competitive Intelligence team is key to providing deep human understanding to identify new opportunities to meet desired business goals.

This role is focused on providing thought leadership, market intelligence and breakthrough insights to Disney Experiences Global Development and Walt Disney Imagineering partners on the humans of today and tomorrow and the competitive leisure experiences space. Always-on scanning of secondary sources, application of intelligence tools, and execution of global primary market research projects focused on business/concept development provide the foundation to define and explain marketplace dynamics/behavioral trends with the goal of delivering a deep understanding of potentially radical forces. Ultimately, our team is charged with helping the DX organization find opportunities, mitigate risks, and shape future human experience strategies!

What You Will Do

Manage the day-to-day execution of global market intelligence activities including understanding and profiling the leisure experiences landscape, identifying and evaluating current and emerging competitive threats, competitor’s solutions, corporate strategies and activities, strengths, weaknesses, opportunities and threats.
Build in-depth marketplace dossiers, including current strategies, expansion plans, market dynamics, financial health and market positioning.
Develop and manage intelligence tools, analyze and synthesize data from multiple sources to generate competitive strategies.
Design and implement custom global research projects relating to international expansion projects including qualitative explorations (ethnographies, semiotics, online communities, neuroscience techniques) and quantitative exercises to provide deeper insights into human needs, preferences, behaviors, and product development.
Manage multiple competitive intelligence and research agency relationships.
Craft and deliver compelling stories relative to market trends, industry dynamics and emerging human behaviors that identify product gaps, competitive threats and strategic opportunities.
Be a raconteur! Partner with Walt Disney Imagineering and Global Development to provide input into new product roadmap development. Support ideation and co-creation sessions.

Required Qualifications & Skills

5+ years hands-on experience in related field e.g. competitive business intelligence, market research, business analytics, strategic planning, new product development.
Strong critical thinking and analytic skills, attention to detail, highly developed sense of curiosity, and passion for the competitive intelligence world.
A deep desire to fully understand humans in the development process—willing to speak up to make sure human needs are central to decision-making.
Utmost comfort with uncertainty and ambiguity; flexibility and agility to adapt to rapidly shifting timelines, priorities, and inputs.
Solid understanding of external landscape and marketplace dynamics.
Proven track record with opportunity identification, marketplace dynamics, competitive intelligence and application to yield concrete, measurable business strategies.
Able to recognize patterns across numerous data sources and communicate the “big picture” through highly synthesized and succinct storytelling for C-suite and other senior executives and audiences.
In-depth experience managing multi-phase projects and working with a variety of data and information sources, including qualitative research, survey data, demographic and consumer trends, industry reports, and academic whitepapers.
Proven success integrating competitive intelligence, qualitative and quantitative findings into actionable, provocative, persuasive recommendations. Measurable success in selling in ideas to partners and leadership.
Strong communication and storytelling skills. Ability to craft clear, compelling, visually appealing deliverables. Experience with large, executive audiences.
Able to partner effectively and be widely viewed as an outstanding collaborator.
Demonstrated strong negotiation and organizational skills and ability to handle conflict.
Able to travel within US and internationally as needed to support competitive data gathering exercises and qualitative research sessions.

Education

Bachelor’s degree in competitive intelligence, market research, anthropology, sociology, psychology, business, economics, or related field

Preferred Education

MBA or Master’s degree in competitive business intelligence, foresight, innovation, design thinking or other relevant field (multi-disciplinary background/strategy experience a plus)

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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