Sr Manager, Sales Enablement

Job ID 10107010 Location New York, New York, United States Business Disney Entertainment Date posted Dec. 20, 2024

Apply Now

Job Summary:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Sales Enablement team’s mission is to empower our sales organization by delivering an exceptional client service experience with a strong emphasis on addressable, linear, automation, and unification. Through effective change management, we provide tools and processes to streamline sales operations, enabling the team to manage the sales pipeline, conduct deal analytics, and build lasting customer relationships effectively.

We are a group of creative problem-solvers and collaborators, who aren’t afraid of the unknown. We love to learn, and we ask smart questions in order to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Summary:

In this role, the Sr. Manager has a direct report; an Associate Manager, CRM.

Key Focus Areas for the Customer Relationship Management (CRM) Team:

Develop and Lead CRM Strategy for Ad Sales, ensuring alignment with sales goals and initiatives.
Champion Salesforce Capabilities: Be passionate about leveraging Salesforce to optimize sales operations and enhance effectiveness.
Advocate for Best Practices: Promote CRM best practices to improve sales management and communication.
Stay Informed on Salesforce Roadmap: Maintain knowledge of upcoming Salesforce features and functionalities.
Enhance Sales Processes and Tools: Identify opportunities to optimize lead generation, pipeline management, and deal analytics for all sales teams (national, local, automated).
Create an End-User Support Plan: Develop support strategies for issue resolution, system enhancements, and unified workflows within the CRM toolkit.
Collaborate with Technology Teams: Align with the Technology team on roadmap and use cases across sales and solutions.
Utilize Analytics for Business Insights: Build dashboards and reporting tools to help effectively manage and gain insights into business performance.
Establish Regular Team Engagements: Schedule regular meetings with specific teams (e.g., Agency, Category) to understand needs, create custom reporting, and share insights.
Address Training Needs: Identify training requirements, develop materials, and deliver training in collaboration with the Learning & Development team.
Align CRM with Business Priorities: Work closely with partners across Disney Advertising Sales to ensure CRM strategies support key initiatives.
Explore AI Capabilities: Stay curious about AI's potential to improve efficiency and drive innovations within the organization.

The individual reports to the Director, Sales Enablement, CRM & Addressable

Responsibilities and Duties of the Role:

Direct the prioritization, scope of work, objectives, & quality of deliverables partnering with Technology organization
Be a Salesforce advocate and lead projects to drive adoption and revenue insights in collaboration with executive leadership,
Lead change management efforts including training, Communications
Acquire, coach, train and develop talent

Required Education, Experience/Skills/Training:

8+ years of experience in Advertising Operations and/or Sales Enablement
4+ years of Salesforce / CRM Experience impacting business needs, tech prioritization, Change Management, Process and Training
Proven track record of owning and executing deliverables that impact multiple parts of the business such as Revenue Operations, Sales, Ad Sales Finance, Planning
Prior experience managing Salesforce for a media organization
Strong experience in partnering with vendors, consultants and influencing teams to gain support for your programs
Fluent or very familiar with all aspects of Addressable media within the advertising business
Highly skilled at relationship building at multilevel levels of leadership, across a wide span of functions
Strong interpersonal, communication and presentation skills – written, visual, and verbal presentations that resonate with a variety of audiences across the business and seniority
Knowledge Advertising platforms, CRM tools, & 3rd party measurement tools
A passion for the media business and understanding of Disney's position in the marketplace

Preferred:

BA or BS with a Business / Technology focus quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired
4+ years of people management experience, ideally within a media organization

#DisneyAdvertising

The hiring range for this position is $157,600 - $192,600 .The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location New York, NY

With a globally recognizable skyline and 8.4 million people who call it home, New York City is bursting with diversity and excitement – from iconic attractions to hidden gems waiting to be uncovered.