Analyst, Digital Forecasting (Marketing COE) NYC

工作 ID 10100246 地點纽约, 纽约州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Nov. 12, 2024

申請

工作概要:

Disney Entertainment (DE) is a global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DE aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world. Comprised of the Company’s international business units and various direct-to-consumer streaming services, DE aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world

Job Summary:

The Analyst of Digital Forecasting on the Disney Entertainment Research, Insights and Analytics team will be responsible for full scale execution of the forecast workflow. This forecast process includes short and long term (next year, 5-year, 10-year) forecasts as well as tactical and strategic/ad-hoc analysis across a number of different business units and distribution end points. This person will work with other science and analytics analysts to balance the art and science of forecasting to identify user consumption patterns, short- and long-term trends, emerging insights, and data anomalies, while understanding contextual drivers and making strategic recommendations to the Manager, Digital Forecasting and other team leaders. The Analyst position is mostly a tactical role but is expected to think strategically and help to execute organizational strategy. The Analyst of Digital Forecasting will be responsible for building strong partnerships with internal and external stakeholders and can drive both tactical and strategic projects.

Responsibilities:

Forecasting/Modeling:

Identify the benefits and challenges of different modeling approaches for each business unit and participate in period reviews of each methodology to support continuous improvement.
Collaborate with analytics teams, leveraging statistical and machine learning to measure and project a user’s engagement with the Disney platforms across many KPIs.
Support continuous improvement and increased accuracy of forecasting process by analyzing various data sources to identify trends and measure potential impact on forecast models.

Advanced Analytics:

Analyze past results, perform variance analysis, identify trends, and make recommendations for improvements
Work with team members to translate highly ambiguous business questions into thoughtful and comprehensive analyses for stakeholders that deliver actionable insights.Evaluate and execute the appropriate statistical methods to use for analysis and forecasting of user engagement on the platform.
Create automated reporting using Excel and visualization tools such as Tableau

Data Quality Monitoring:

As a subject matter expert on internal/external data sources, ensure anomalies/bugs are escalated and if needed workarounds developed to ensure the data is as clean as possible, as these KPI’s will become the source of truth for various groups.

Collaboration and Partnership:

Ability to work in fast paced and ambiguous environment answering abstract business questions with speed and thoroughness.
Work across a wide variety of stakeholders to define technical and business requirements for deliverables

Database Management:

Write and maintain advanced and efficient queries using Snowflake SQL
Utilize knowledge of data structures and business needs to validate and test requirements for new data sources and tools in partnership with data science teams

Basic Qualifications:

Minimum of one year of experience conducting qualitative business analyses and insights, or relatable work/internships required.
Advanced Excel and SQL skills required. Experience using visualization tools highly desirable.
Experience in forecasting, scenario planning, modeling
Exceptional communication skills (verbal, written, listening)
Experience with data visualization tools (Tableau, Looker, Microstrategy)
Experience with data management tools (SQL, Snowflake)
This role is onsite and requires someone in office 4+ days a week in NYC. (Relocation is not provided.)
Strong analytic skills, high attention to detail and accuracy in a high-paced ambiguous environment either in a team setting or independently
Strong organizational and time management skills; ability to prioritize, multi-task and work with multiple managers on a variety of projects
Reliable; resourceful; pro-active in approach to questions, looks for solutions and information in creative ways
Flexible; embrace new assignments with a can-do attitude; will seek out opportunities to contribute without being asked and strives to autonomously drive impactful projects to completion

Preferred Qualifications:

Knowledge and understanding of online advertising metrics as well as web analytics (Adobe Analytics, an ad serving platform, etc)
An understanding of online metrics including impressions, page views, episode starts and their relationship

Required Education:

Bachelor’s degree is required, ideally in Data Science or quantitative field.

The hiring range for this position in New York, NY is $82,000.00-$109,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 American Broadcasting Companies, Inc.，其所屬的業務部門是 Disney Entertainment Television。

American Broadcasting Companies, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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