Sr Manager - Consumer Foresight
工作概要:
About the Role & Team
“We make magic.” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics organization informs strategy development through actionable data analytics, integration and insights. Our team is a key part, and we provide consumer-centric solutions through deep understanding of all related audiences.
The Senior Manager, Consumer Foresight is focused on providing analysis and thought leadership to the enterprise on the consumer of today and tomorrow. Always-on scanning of secondary studies and related insight provides the foundation for the team to define and explain shifting consumer values, marketplace signals, and behavioral trends with the goal of delivering a deep understanding of potentially radical forces. Ultimately, we are charged with helping the organization find opportunities, mitigate risks, and shape consumer experience strategies!
What You Will Do:
The Senior Manager, Consumer Foresight will be responsible for leading the strategic consumer foresight capability…
Lead a team of foresight experts to identify and articulate disruptive trends (both macro-level and by line-of-business) and anticipate changes before they impact key business drivers.
Leverage all consumer data and market knowledge to develop insights and strategies that optimize planning for the organization.
Move beyond traditional foresight methods by applying a balance of proven qualitative and quantitative tools to create compelling frameworks for understanding the complete consumer landscape and mapping plausible future scenarios.
Lead research efforts (both primary and secondary) related to future consumer experiences and portfolio expansion projects.
Partner on ad-hoc analysis and ideation sessions (line-of-business, segment and enterprise-wide).
Leverage collaboration and innovation across the enterprise to gain multiple, genuinely new perspectives on the organization’s most challenging problems and opportunities.
Focus on projecting and planning for discontinuous and transformational change by analyzing rapid alterations in external environments.
Represent the Consumer Foresight team as a leader with vision, sharing the perspective on the future consumer and key macrotrends across the organization.
Manage multiple research vendor relationships including onboarding CIMA teams and legal documentation.
Required Qualifications & Skills:
10+ years related experience.
Known for strong critical thinking and analytic skills, attention to detail, innate sense of curiosity, and passion for trends, futures and foresight.
Passion for and focus on the consumer in the development process—willing to speak up to make sure consumer needs are central to decision-making.
Extreme comfort with uncertainty and ambiguity; flexibility and agility to adapt to rapidly shifting timelines, priorities, and inputs.
Solid understanding of external landscape, consumer values, and macrotrends (e.g., technological, economic, regulatory, social drivers).
Proven ability in trend-sensing and application to yield concrete, measurable business outcomes.
Able to recognize patterns across numerous data sources and communicate the “big picture” through highly synthesized and succinct storytelling for C-suite and other senior executives and key audiences.
In-depth experience managing multi-phase projects and working with a wide variety of data and information sources, including qualitative research, survey data, demographic and consumer trends, industry reports, academic whitepapers, and online panels.
Proven success integrating quantitative and qualitative findings into actionable, provocative, persuasive recommendations; Measurable success in selling in ideas to partners and leadership.
Strong communication and presentation skills; experience with large, executive audiences.
Able to partner effectively and be widely viewed as an outstanding collaborator.
Experience leading a team to craft clear, compelling, visually appealing deliverables; Skilled at developing talent with a focus on the collective well-being and success of the team.
Previous experience in highly consultative planning and/or strategy roles desirable.
Education:
Bachelor’s degree in anthropology, sociology, psychology, business, economics, or related field
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Destinations, LLC,其所屬的業務部門是 Disney Experiences。
Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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