Team Lead, Marketing Technology
工作概要:
About the Role & Team
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms; they also support other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, as well as units for Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.
We are looking for a Team Lead, Marketing Technology to sit in the Marketing Technology Unit, to lead the creation, experimentation, and innovation of new media performance applications and automations. You'll get to understand the challenges of executing a highly data-driven and technically precise paid media strategy for a variety of titles and brand experiences, all while using the latest technologies and tooling in the data/tech space. If you're interested in working in a highly collaborative team environment embedded directly in a key business unit like this, please get in touch - we'd love to hear from you!
What You Will Do
- Lead team of data-driven software engineers; drive process improvement, recruitment, professional development, mentorship, and effective team culture
- Balance leadership with technical contributions; be hands-on with the design and implementation of tools that support the existing ad technology teams at The Walt Disney Studios—collectively known as “the performance marketing engine”; allow the teams to scale their work, increase the rate of delivery, and make space for future innovation
- Drive software engineering and architectural best practices and standards within the team, along with a culture of engineering excellence; uphold standards and rigor around software development, testing, deployment, and documentation
- Evangelize new tools, best-practices, and data driven decisions across the Performance Marketing team and the broader marketing organization
- Create tooling and applications that can dynamically manage ad strategy configurations in a variety of social and digital platforms
- Implement front-end data visualization and workflows to increase engagement with elements of the Performance Marketing Engine
- Collaborate with data scientists and product managers to rapidly iterate from prototypes to high-quality, production pipelines
- Implement quality controls, monitoring, and other safeguards to ensure optimizations are accurately and safely applied to in-flight ad campaigns and key business metrics are always presented accurately
- Adapt applications and workflows in the Performance Marketing Engine to changes arising from industry-wide events (such as the iOS14 update or cookie deprecation) as well as to more customary changes like standard updates to partner APIs.
- Finding opportunities to better integrate with other technology solutions at Disney or with trusted external partners or vendors
Required Qualifications & Skills
- Bachelor’s and/or Master’s degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, or comparable field of study, and/or equivalent work experience
- 8+ years of related work experience
- Proven experience developing full-stack applications and services, as well as popular frameworks (e.g., FastAPI, Spring Boot).
- Experience with data-rich environments and a fluency with Python, Spark, and SQL
- Understanding of cloud compute (AWS, BigQuery) and modern dev ops practices; experience crafting and owning CI/CD pipelines for applications
- Ability to dive deep into any technical component as well as understand and drive the overall systems architecture.
- Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
- Proven ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
- Understanding of media and marketing, including how to define marketing / media KPIs
- Experience working effectively with data science teams
- Proven critical thinking and proven-solving skills
Preferred Qualifications
- Experience working with cross-functional teams to translate business needs into data requirements
- Familiarity or experience with front-end web development and user experience design
- Knowledge of Databricks and AWS Cloud Services
- Knowledge of digital ad serving, tracking and implementation
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
The hiring range for this position in CA is $167,700.00 to $224,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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