Senior Analyst, Marketing Analytics
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The
Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven
results within auction-based or otherwise addressable media platforms while supporting other paid media and
marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing
includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance
Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the
business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency
while protecting and enhancing the magical brands of The Walt Disney Studios.
This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations
to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.
Job Responsibilities:
● Work directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title
measurement and analytics
● Organize, clean, manipulate, merge and label various data sets
● Interpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix
modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses
● Use business knowledge to label data sets for developing Marketing Science machine learning models
● Validating data from cross-title measurement or analytics initiatives
● Document and implement cross-title reporting processes that drive value for the business
● Document and maintain knowledge of business contexts, processes and purposes that may be relevant to
understanding business data
● Work cross-functionally with multiple internal media and marketing teams as well as our external media
agency to continuously improve measurement processes and setup
● Work directly with Marketing Science and Marketing Technology to ensure that business knowledge and
understanding is properly incorporated into measurement, reporting and automation efforts
● Work directly with Performance Marketing Strategy and Operations team members or other business
stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions
● Work cross-functionally across Performance Marketing to ensure proper measurement, data collection and
taxonomy setup
● Partner and work with third-party measurement partners for platform setup, onboarding and user
management as well as interface with the internal and external sales, measurement and ad operations teams
associated with each
● Partner and work with third-party ad platforms to ensure data integrations with measurement partners
are connected and providing accurate and insightful results
● Build and assist with ad spend data visualizations
● Leverage data and insights to help Performance Marketing Strategy and Operations optimize performance of campaigns
● Leverage data and insights to help inform long-term media partner strategy
● Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
● Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team
● Support internal teams as necessary with ad hoc projects
● Maintain and share knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders
Basic Qualifications:
● Bachelor’s Degree, ideally in a related area (including but not limited to economics, business, marketing, communications, and psychology)
● 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Marketing Analytics
● Experience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmp
● Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)
● Understanding of marketing and media concepts, principles, and strategies
● Excellent analytical skills
● Excellent written and verbal communication skills
● Self-driven, accountable, well-organized, detail-oriented individual
● Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
● Demonstrated experience and proficiency working cross-functionally
● Passion for entertainment and The Walt Disney Studios brands
● Understanding of the adtech ecosystem
● Proficiency with Excel
● Knowledge of digital ad serving, tracking and implementation
● Ability to work on-site in Burbank, in a hybrid capacity
Preferred Qualifications:
● Some experience using SQL
● Proficiency with data visualization tools such as Tableau
● Proven experience and proficiency working with technical teams to translate business needs into technical requirements
● Ability to see the bigger picture and explain how complicated systems, processes and products work
The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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柏本克獲譽為「世界傳媒之都」,擁有超過 1,000 間傳媒及娛樂公司,當中包括華特迪士尼公司總部。
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