Senior Lifecycle Specialist, Growth Marketing

工作 ID 10103915 地點首尔特别市, 大韩民国 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Oct. 24, 2024

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

This role is based in South Korea is responsible for supporting the Lifecycle and Retention team.

This Senior Lifecycle Specialist, Growth Marketing is part of the Growth Marketing team and is responsible to support projects on driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+.

Job Summary

In this role, Senior Lifecycle Specialist, Growth Marketing will be working closely with various stakeholders, coordinate, execute and optimize multiple concurrent campaigns with owned (email, push, in-app) channels.

You will be responsible for lifecycle automation and experimentation to drive engagement and increase retention Disney+ in Korea.

Key Responsibilities

Lifecycle Marketing Campaign management:

Update and maintain campaign calendars of Lifecycle marketing activities.
Collaborating with marketing ops team and implement guidelines of best practices on campaign execution.
Implement customer journeys for engagement, retention and winback objectives using our CRM tools across push notifications, in-app, web and email channels.
Preparing assets of lifecycle marketing campaigns and distribution to key stakeholders (Image, Copy, Approvals, etc.).
Develop plans on how to drive user engagement and retention through campaigns.
Analyze result of the campaign through data measurement analysis and share with markets as a best practice.
Collaborate with internal and external stakeholders to develop marketing campaigns across direct comms channels including email, push and in app & App Stores.
Collaborating with the planning and development of a marketing calendar for direct comms.
Working with creative teams to get assets for campaigns.
Running test and learn plans.
Build campaign result decks.
Maintain dashboard of campaigns result.

Competencies & Core Attributes:

Analytical mind-set, strategic thinker
Effective relationship builder, and a collaborative, constructive team player
Positive attitude and flexible of thought, champions change and drives results
Curious, resourceful and a creative problem-solver
Discreet and able to follow strict commercial confidentiality disciplines
Able to work well with ambiguity, and comfortable working in a fast-paced environment

Basic Qualifications:

5 years' experience in related marketing roles.
Experience with CRM and marketing technology (at least one CRM tool e.g. Salesforce, Adobe, Braze).
Background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes.
Fluency in Korean and business level English.
Adobe Photoshop skill preferred (Size variation, simple editing skills).

Preferred Qualifications:

Degree-qualified in Business, Marketing, Economics or related discipline (preferred).
Experience with ESP/CRM and marketing technology advantageous (Salesforce Marketing Cloud desirable).
Track record of successfully solving data driven problems based on hypothesis testing and learnings.
Loves content!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Korea), LLC，其所屬的業務部門是 The Walt Disney Company (APAC)。

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