Consumer Insights Manager

工作 ID 10106588 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Dec. 05, 2024

申請

工作概要:

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, we bring quality movies and episodic storytelling to consumers throughout the world!

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!

We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Product, Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Sr. Manager, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on Disney+ Product and Consumer Experience tracking programs.

Responsibilities:

Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery

Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program

Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making

Serve as a point of contact for various groups within the Disney+ & In-home divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process

Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
Synthesize primary and secondary research to inform decision making

Respond to time sensitive data requests from internal clients

Support presentation of findings based on research conducted and contribute to related business discussions
Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling
Strong attention to detail without losing sight of broader concepts/objectives
Flexible personality, quick learner and a strong, pro-active work ethic
Strong organizational skills and the ability to meet deadlines

Analytical thinker who enjoys problem-solving
Intellectual curiosity and a passion for innovation
Strong collaboration skills and ability to influence without authority
Able to work autonomously as well as part of a team
Willing to travel domestically and internationally as needed

Preferred Qualifications:

MBA or advanced degree in Market Research
Experience with SPSS, Reporter, Q or Marketsight
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Strong vendor management skills
Passionate consumer of content – movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Company

Education:

Bachelor’s Degree or equivalent experience in Business, Marketing, Psychology or related field

The Walt Disney Studios is an equal opportunity employer.

The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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