Brand Insights Manager

工作 ID 10101359 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Oct. 08, 2024

申請

工作概要:

About the Role and Team

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number-one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Hulu’s Consumer and Market Insights team seeks a Brand Insights Manager who will be an exceptional addition to our Insights and Analytics team. As a Brand Insights Manager at Hulu, you will support its primary research initiatives around the Hulu brand, the product, and the audience. This role will focus on working with the Brand Insights team to design research, interpret data, translate it into actionable ideas, and create stunning PowerPoint/Google Slide reports supporting the company’s Marketing, Product, Partnership, and Distribution teams. The right person for this role is passionate about storytelling with consumer data and making an impact with insights while comfortable juggling multiple complex projects simultaneously.

*This position is an on-site position located in Santa Monica, CA

What You Will Do

Develop actionable insights and strategies to address critical business objectives by synthesizing relevant data sources (primary, secondary, or first party) to tell a clear and holistic story.
Much of Hulu’s primary research is conducted in-house. Candidates should be comfortable writing questionnaires, working with various internal databases, analyzing raw data, creating reports from scratch, and presenting and sharing those results with multiple stakeholders.
Work with the Insights and Analytical team and critical Marketing, Partnership, Product, and Distribution stakeholders to frame research objectives/plan.
Coordinate with research partners (both internal and external), ensuring processes are running smoothly.
Synthesize primary and secondary data from multiple sources (i.e., Nielsen, MRI, SNL Kagan) to tell a holistic story. Identify and translate market trends and customer insights into actionable ideas and strategies.
Collaborate across Hulu and Disney+ Insights teams.
Thinks strategically in identifying research needs to support business goals across different business units
Strong collaborator who can effectively influence a diverse set of stakeholders
Stay abreast of television, OTT, and research industry news, trends, and best practices.

Required Qualifications

BA/BS in social sciences, marketing science, applied research, or related field
4+ years of research experience, preferably in the entertainment/tech industry or at a market research supplier focused on the Entertainment/Technology vertical
Strong PowerPoint/Excel and Google Sheets/slides skills, analytical tools (SPSS), as well as survey tools (Qualtrics/Survey Gizmo)
Experience with SPSS or other analytical tools such as R/SAS/SQL
Proven experience with various secondary/syndicated research tools (Nielsen, MRI, and SNL Kagan)
Passion for understanding consumer needs and attitudes and translating them into business strategies, particularly in the technology, media, and/or entertainment sectors.
Subject matter expertise in understanding consumer behavior in a subscription business
Deep understanding of a variety of market research methodologies and their applications to achieve actionable insights and KPI impact
In-depth knowledge of Brand Tracking, Brand Positioning, and Brand Strategy
Excellent data analysis skills and detail orientation, particularly with large quantitative or qualitative data sets
Excellent verbal and written communication skills and data visualization skills
Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
Proactive, adaptive, collaborative, and inclusive team player

Preferred Qualifications

Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
Advanced statistics capabilities

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in Santa Monica, CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Direct to Consumer。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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