VP, Disney DTC Pricing and Yield Management

工作 ID 10100408 地點格倫代爾, 加利福尼亚州, 美國 / 纽约, 纽约州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Nov. 13, 2024

申請

工作概要:

Job Summary:

The VP, Disney DTC Pricing and Yield Management will support the Disney DTC Business Team and report to the SVP, Subscription Planning. This position will work very closely with a range of cross-functional leaders to provide senior-level analytical and strategic oversight of our pricing and yield management strategy globally. Tactically, the VP, Disney DTC Pricing and Yield Management will be critical in managing the Disney DTC annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role, and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities:

Own pricing and yield management strategy

Develop, maintain, and iterate on a robust pricing and yield management strategy to guide discussions on a working team and executive leadership level.
Provide frameworks for thinking through pricing decisions rooted in historical Disney DTC data that can be relied upon in both granular and high-level contexts.
Drive a qualitative and quantitative research agenda that can support pricing decisions for all markets.
Design intuitive and easily digestible impact analyses for teams to contextualize the potential impact of changes in price.
Create scenarios showing outcome probabilities for various pricing strategies, including impacts on subscriber metrics (signups, churn, engagement, etc).

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy

Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis; create easily digestible dashboards for teams to leverage for source of truth information and analyses; determine new sources of information and analyses as needed.
Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
Provide strategic support to various teams in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
Work with Regional teams to provide data-driven insight and advise on pricing decisions in the context of all business objectives.

Drive consensus on optimal pricing for all subscription products

Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney DTC and other entertainment services.
Highlight potential benefits or shortfalls of other monetization opportunities (e.g. advertising) with an emphasis on impacts to specific customer segments.
Systematically analyze pricing impacts and refine models and prior assumptions considering real world data.

Basic Qualifications:

Minimum of 12 years of progressive work experience with specific expertise in dynamic pricing and yield management.
Experience in entertainment, media, technology, marketing, or related disciplines.
Exposure to people and organizations rooted in data, data engineering, and analytics.
Expertise in exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
Excellent written and oral communication skills across all levels and audiences.
Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
Ability to expertly field both internal and external business requests and manage changing priorities.
Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
Highest degree of integrity supported by a flawless record of maintaining confidentiality.
Undergraduate degree required; Graduate degree preferred

The hiring range for this position in Burbank/Glendale, CA is $232,500.00-$311,800.00 and NY is $232,500 - $311,900. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC，其所屬的業務部門是 Disney Direct to Consumer。

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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