VP, Disney DTC Pricing and Yield Management

Job ID 10100408 Location Glendale, California, United States / New York, New York, United States Business Disney Direct to Consumer Date posted Nov. 13, 2024

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Job Summary:

Job Summary:

The VP, Disney DTC Pricing and Yield Management will support the Disney DTC Business Team and report to the SVP, Subscription Planning. This position will work very closely with a range of cross-functional leaders to provide senior-level analytical and strategic oversight of our pricing and yield management strategy globally. Tactically, the VP, Disney DTC Pricing and Yield Management will be critical in managing the Disney DTC annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role, and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities:

Own pricing and yield management strategy

Develop, maintain, and iterate on a robust pricing and yield management strategy to guide discussions on a working team and executive leadership level.
Provide frameworks for thinking through pricing decisions rooted in historical Disney DTC data that can be relied upon in both granular and high-level contexts.
Drive a qualitative and quantitative research agenda that can support pricing decisions for all markets.
Design intuitive and easily digestible impact analyses for teams to contextualize the potential impact of changes in price.
Create scenarios showing outcome probabilities for various pricing strategies, including impacts on subscriber metrics (signups, churn, engagement, etc).

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy

Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis; create easily digestible dashboards for teams to leverage for source of truth information and analyses; determine new sources of information and analyses as needed.
Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
Provide strategic support to various teams in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
Work with Regional teams to provide data-driven insight and advise on pricing decisions in the context of all business objectives.

Drive consensus on optimal pricing for all subscription products

Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney DTC and other entertainment services.
Highlight potential benefits or shortfalls of other monetization opportunities (e.g. advertising) with an emphasis on impacts to specific customer segments.
Systematically analyze pricing impacts and refine models and prior assumptions considering real world data.

Basic Qualifications:

Minimum of 12 years of progressive work experience with specific expertise in dynamic pricing and yield management.
Experience in entertainment, media, technology, marketing, or related disciplines.
Exposure to people and organizations rooted in data, data engineering, and analytics.
Expertise in exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
Excellent written and oral communication skills across all levels and audiences.
Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
Ability to expertly field both internal and external business requests and manage changing priorities.
Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
Highest degree of integrity supported by a flawless record of maintaining confidentiality.
Undergraduate degree required; Graduate degree preferred

The hiring range for this position in Burbank/Glendale, CA is $232,500.00-$311,800.00 and NY is $232,500 - $311,900. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Direct to Consumer.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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