Senior Marketing Executive (Social, Through the Line)

工作 ID 10102789 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Oct. 02, 2024

申請

工作概要:

Reporting to Manager, Marketing, the candidate will work closely with Associate Manager, Marketing, Local Activation Team. This Senior Marketing Executive will be responsible for developing, implementing, and reporting marketing activation initiatives focusing on Hong Kong market.

He or she will assist the team to plan and execute both campaign-based and always-on projects primarily on social media platforms such as Facebook, Instagram and YouTube. Other regional social platform experience will be a bonus including but not limited to Tik Tok, Douyin, Wechat, Red etc.

He/She will also work closely with different internal and external stakeholders on implementation and execution of integrated marketing communication plan and materials with the objective of delivering strategic communication platform, creative assets for through-the-line campaign (included by not limited to ATL, BTL, digital, social, event, CRM) efficiently, ensuring quality in deliverables and alignment with the overall strategy.

Job Responsibilities:

Activation plan implementation with agencies management

Fully understanding the business and market needs and developing and executing comprehensive social media strategies to enhance brand and campaign awareness and engagement.
Manage and curate content across all social media platforms, ensuring alignment with brand voice and messaging
Being an active and fast learner to adapt the brand guideline and apply to the content and assets.
Briefing and managing agencies and vendors and making the social plan and activations come to life
Working closely among marketing teams and different LOBs with strong communication skills
Monitoring the performance of social channels and sharing the latest trends and news with the team

Extensive creative services provision

Liaising with local Hong Kong market team on creative needs and to identify advertising requirements.
Briefing internal creative team/external agencies and closely working with them on the execution of the creative plan/material requisition and to ensure all materials are delivered with quality and on time.
Presenting creative work to local market team to obtain approval from them and respective executives.
Liaising with, and acting as the link between, local Hong Kong market team and internal creative team/ agencies by maintaining regular contact to ensure that communication flows effectively.
Monitoring and reviewing the effectiveness of creative campaign.

Communication materials consistency

Act as brand guardian to non-marketing business units to ensure all communication materials carries consistent Disney style and within brand guidelines.

Requirements:

Bachelor’s degree in communication, marketing management or relevant disciplines
Min. of 4 years of working experience in developing content and managing social media campaigns, with experience in China as a plus
Solid knowledge in content creation, assessment development with analytical sense to evaluate campaign effectiveness
Independent and high organizational skills to work under fast-paced environments to deliver high quality work
Strong collaboration and interpersonal skills with excellent story-telling and presentation skills
Fluent in both written and spoken Chinese and English

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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