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Senior Marketing Executive (Social, Through the Line)

Job ID 10102789 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Oct. 02, 2024
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Job Summary:

Reporting to Manager, Marketing, the candidate will work closely with Associate Manager, Marketing, Local Activation Team. This Senior Marketing Executive will be responsible for developing, implementing, and reporting marketing activation initiatives focusing on Hong Kong market.

He or she will assist the team to plan and execute both campaign-based and always-on projects primarily on social media platforms such as Facebook, Instagram and YouTube. Other regional social platform experience will be a bonus including but not limited to Tik Tok, Douyin, Wechat, Red etc.

He/She will also work closely with different internal and external stakeholders on implementation and execution of integrated marketing communication plan and materials with the objective of delivering strategic communication platform, creative assets for through-the-line campaign (included by not limited to ATL, BTL, digital, social, event, CRM) efficiently, ensuring quality in deliverables and alignment with the overall strategy.

Job Responsibilities:

Activation plan implementation with agencies management

  • Fully understanding the business and market needs and developing and executing comprehensive social media strategies to enhance brand and campaign awareness and engagement.
  • Manage and curate content across all social media platforms, ensuring alignment with brand voice and messaging
  • Being an active and fast learner to adapt the brand guideline and apply to the content and assets.
  • Briefing and managing agencies and vendors and making the social plan and activations come to life
  • Working closely among marketing teams and different LOBs with strong communication skills
  • Monitoring the performance of social channels and sharing the latest trends and news with the team

Extensive creative services provision

  • Liaising with local Hong Kong market team on creative needs and to identify advertising requirements.
  • Briefing internal creative team/external agencies and closely working with them on the execution of the creative plan/material requisition and to ensure all materials are delivered with quality and on time.
  • Presenting creative work to local market team to obtain approval from them and respective executives.
  • Liaising with, and acting as the link between, local Hong Kong market team and internal creative team/ agencies by maintaining regular contact to ensure that communication flows effectively. 
  • Monitoring and reviewing the effectiveness of creative campaign.

Communication materials consistency

  • Act as brand guardian to non-marketing business units to ensure all communication materials carries consistent Disney style and within brand guidelines.

Requirements:

  • Bachelor’s degree in communication, marketing management or relevant disciplines
  • Min. of 4 years of working experience in developing content and managing social media campaigns, with experience in China as a plus
  • Solid knowledge in content creation, assessment development with analytical sense to evaluate campaign effectiveness
  • Independent and high organizational skills to work under fast-paced environments to deliver high quality work
  • Strong collaboration and interpersonal skills with excellent story-telling and presentation skills
  • Fluent in both written and spoken Chinese and English

HKProfessional #LI-AI1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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  • Community

    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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    Our commitment: Hong Kong Disneyland Resort embraced an environmental approach from the project’s design stage, and our dedication to environmental protection extends to our daily operations. We firmly believe that demonstrating respect for the environment is an integral aspect of conducting our business at the resort.

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