Publicity Specialist, APAC

Job ID 10100027 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Sep. 23, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

The Publicity Specialist, APAC is responsible for supporting the APAC Publicity team and working closely with the country publicity and marketing teams in respective markets in APAC for title publicity, strategic planning, talent access, and regional publicity events.

Key Responsibilities

Work with the APAC publicity teams and Burbank to facilitate and roll out regional and global titles publicity campaign. Support local markets with publicity requests.
Work with agencies and partners to plan and execute press junkets, events, talent tours, festivals, award shows and any other publicity activations.
Consolidate media coverage and manage reporting.
Communicate closely with local publicity teams for campaign planning and execution.
Work with talent agencies to negotiate for talent access and promotional hours.
Manage and update publicity calendar for key internal stakeholders
Manage all publicity budgets and finance processes.

Qualifications:

Bachelor degree, preferably in marketing, communications or business management.
1~3 years experience in content publicity or entertainment marketing
Fluent in written and spoken English and Korean
Understanding and being up to date with the entertainment industry and interest in content
Strong communication skills with both internal and external stakeholders
Team player that has a strong interpersonal skill
Able to multitask and work under a fast-paced environment
Strategic thinker and someone not afraid to think outside of the box
Knowledge of Disney+ and TWDC Studio content

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

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