Data Analyst
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."
Ana, Sr. Researcher, ESPN
Job Summary:
About the Role & Team
We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Data Science & Analytics team as an Advanced Analytics Analyst. In this role, you will be responsible for driving improvements across Disney Advertising’s portfolio of offerings by using data. Working collaboratively with cross-functional teams, you will develop, drive, and oversee new strategies to ensure the growth of the business and the overall bottom line!
Supporting the Disney Advertising Sales organization within Entertainment and Sports, the Data Science & Analytics team are subject matter experts in each of the following areas:
Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things
Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models.
What You Will Do
Enable data-driven analytic capabilities in a multichannel advertising environment that leverage internal and external datasets (via SQL and other analytic tools) to generate insights that inform business processes and ad products.
Work with cross-functional stakeholders to define and script analytics needs, scope projects, and build/create new analytics capabilities using SQL, R, Tableau, and/or other visualization tools for the purpose of driving business-critical decisions and optimizations. Create automated tools that enable the team to analyze and review results from controlled experiments (A/B tests), test hypotheses, calculate statistical significance, improve targeting best practices, and optimize segmentation.
Use SQL and other statistical analysis tools (e.g. Python or R) to analyze big data sets representing millions of users to understand user behavior and identify key characteristics that inform the creation of new audience segments and expand the reach of our advertising within and across platforms.
Balance business timelines with scientific rigor in statistical analysis to improve business decision making and priorities for the team roadmap.
Build reporting tools and data pipelines using SQL, Python, and other internal tools to enable self-service for sales teams. Communicate the results of analyses with business-stakeholders.
Required Qualifications & Skills
B.A. or B.S. degree in a quantitative field (Math/Statistics, CS, Engineering, Business, Economics, experimental science, or similar)
3+ years of experience driving measurable results (monetization, engagement) with digital products across various business models
Experience with SQL, complex, large-scale relational databases, statistical programs, and other tools with the ability to learn other technical applications quickly to compile and interpret quantitative data
Experience building complex visualizations (Tableau and Looker a plus)
Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
Ability to confidently translate quantitative analyses into compelling and actionable recommendations
Great communication skills
Preferred Qualifications
Advanced/graduate degree in a quantitative field
Experience in SAS, Python, R, or any scripting language
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
The hiring range for this position in CA is $93,400.00 to $125,200.00 per year and in NY is $93,400.00 to $125,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment:
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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