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Digital Content Executive - 12 month contract

Job ID 10103527 Location Richmond, Australia / Melbourne, Australia Business The Walt Disney Company (APAC) Date posted Oct. 31, 2024
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Job Summary:

ESPN is a division of The Walt Disney Company and is the world’s leading sports entertainment company with a mission to serve sports fans. ESPN Australia operates the ESPN and ESPN2 subscription television sports channels, along with one of Australia’s leading digital sports networks comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.

ESPN Australia holds an extensive portfolio of premium sports rights including the NBA, NFL, MLB and UFC, along with Australia’s NBL and WNBL basketball leagues.

The primary focus of the Digital Content Executive is to support ESPN’s audience growth strategy by working with our editorial, advertising and product teams to plan, merchandise, and manage video content to maximise audience engagement and retention.

This role will be required to work some evenings and weekends in line with programming and scheduling requirements and may be required for out of hours calls with our global teams. Flexible working arrangements and time in lieu will be provided where needed. 

This is a 12 month contract initially.

Your key responsibilities will be, but are not limited to:

  • Plan, merchandise and manage ESPN content to maximise audience engagement and retention
  • Using our content management platform and delivery workflows, ensure ESPN digital content is made available in a strategic and timely manner  
  • QA all content as it is published to ESPN digital platforms, checking that content performs as expected and all is presented to the highest editorial standard
  • Work closely with the broader global ESPN teams to plan/wireframe the merchandising layout each month. Prioritising promotions and events depending on a variety of global/local requirements and maintain the ESPN editorial tone of voice for ANZ.

To be successful in this role, you will ideally have:

  • Bachelor’s degree or equivalent work experience
  • 2+ years’ experience in digital media, programming, analysis, including hands-on CMS, tools, and deep spreadsheet experience expected
  • Proficiency in business metrics and numbers, with the ability to review data and translate analyses into understandable and actionable points
  • Passion for sports from both a fan and business perspective. and serving sports fans
  • Good understanding of the Australian sports media landscape and video consumption habits.
  • High level of creativity and able to demonstrate innovation and imagination with content promotion
  • Externally focussed – actively looks for ‘best practice’ and assesses market and competitive activity for insights
  • Succeeds through collaboration – works with others to achieve desired results. Always considers as priority ‘what is best for the business’. Ability to build strong relationships at different levels
  • Flexibility and adaptability – able to work through ambiguity and changing landscapes

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Australia) P/L, which is part of a business we call The Walt Disney Company (APAC).

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Hiring Process

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Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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