Supervisor Social Media & Influencer (m/w/d)
Job Summary:
Disney steht für eine Welt voller Magie, Geschichten und Emotionen. Wir begeistern Menschen auf der ganzen Welt mit unseren Filmen, Streaming-Diensten, Produkten und Live-Erlebnissen.
Nun suchen wir nach einem Social Media Specialist (m/w/d), der unsere Marke auf digitalen Plattformen in Deutschland weiter stärkt. Der Fokus liegt auf organischem Social Media Marketing und du bekommst zudem die Chance, uns im Influencer Marketing zu unterstützen.
Wir erwarten eine Bereitschaft, primär (4+ Tage) aus unserem Münchener Büro zu arbeiten.
Zu deinen Aufgaben gehören im Wesentlichen:
Mit Verantwortlich für den Social-Media Auftritt der organischen Kanäle Disney Deutschland, Disney+ und Marvel auf den Plattformen Facebook, Instagram, TikTok, Threads und Youtube
Unterstützung bei Social Media Kampagnen im Bereich Studio, Disney+, Disney Consumer Products und Live Entertainment
Konzeption und Entwicklung der Social Media Kampagnen in enger Abstimmung mit dem Studio Marketing-, PR- und Mediateam
Handling der gesamten Social Media Wertschöpfungskette von Content-Planung, -Erstellung, -Freigabe sowie Veröffentlichung und anschließender Bewertung
Unterstützung bei Influencer Kampagnen primär im Bereich Studio und Disney+
Unterstützung bei der Vorbereitung, Planung und Organisation inkl. des Handlings von Influencern auf Events (Premieren und Screenings) sowie die Erstellung passender Social Media Assets
Identifikation von digitalen Trends und Wettbewerbsanalyse
Analyse der abgeschlossenen Social Media und Influencer Kampagnen und Generierung von Handlungsempfehlungen für zukünftige, vergleichbare Kampagnen
Erforderliche Qualifikationen & Fähigkeiten
Abgeschlossenes Studium mit Marketingschwerpunkt, z.B. BWL, Kommunikationswissenschaften oder eine vergleichbare Ausbildung
Signifikante Berufserfahrung im Digital Marketing für B2C mit Fokus auf organischem Wachstum für gängige Social Media Plattformen, idealerweise im Entertainment Bereich
Arbeitserfahrung innerhalb oder mit komplexen Konzernen mit Multi-Brands und umfassenden Brand Guidelines
Tiefgreifende Kenntnisse der gängigen Social Media Plattformen (KPIs, Formate/ Konzepte) sowie der aktuellen Trends
Erste Erfahrung in der Steuerung von Social Media und Influencer Kampagnen und idealerweise bereits Erfahrungen im Eventmanagement
Verständnis der gängigen digitalen KPIs verbunden mit der Fähigkeit, Learnings abzuleiten und darauf basierend neue Impulse für zukünftige Kampagnen zu setzen
Gutes Verständnis für Assets & Copy; du kannst diese zur Abnahme bewerten und kleine Anpassungen selbstständig via Adobe Photoshop & Premiere vornehmen
Idealerweise Erfahrung in der effizienten Steuerung von Agenturen und Dienstleistern
Kommunikationsstärke, Belastbarkeit, Selbständigkeit, Sorgfalt und ein hohes Maß an Flexibilität
Fließende Deutsch- und Englischkenntnisse in Wort und Schrift
Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Germany GmbH, which is part of a business we call The Walt Disney Company (EMEA).
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Explore this Location EMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
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