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Broadcast Marketing Manager

Job ID 10107155 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Nov. 25, 2024
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Job Summary:

Reporting to the Broadcast Marketing Director, this position will be responsible for developing and executing broadcast marketing strategies for China, international markets, and Hong Kong. The role is essential in championing broadcast projects in order to support business objectives with key focus on China. This individual will also lead the team in the creative development and production planning for all broadcast marketing initiatives.

Job responsibilities:

  • Formulate both long-term and short-term broadcast strategies that align with business needs
  • Engage with broadcasters to explore collaboration opportunities and maximize the value of partnerships
  • Oversee the team in delivering extensive services for China, international, and Hong Kong markets
  • Collaborate with the Market team to address business and communication needs.
  • Present projects to senior executives for approval
  • Managing budgets, monitoring, and reviewing the effectiveness of broadcast initiatives
  • Work with Legal and other stakeholders to ensure compliance with all legal requirements
  • Oversee research on the media landscape, trends related to celebrities and KOLs, and program ratings
  • Oversee and support Marketing’s KOL shooting fulfillment

Job requirements:

  • Bachelor's degree in marketing, media, communication, or any relevant disciplines
  • Min. of 8 years of working experience in China & Asia TV Network or media agency
  • Deep understanding of media environment in China & SEA markets with developed networks in the television and social media production industry
  • Strong negotiation and relationship building skills for working closely with broadcast partners.
  • Fluent in both Mandarin and English

HKProfessional #LI-AI1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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ABOUT HONG KONG DISNEYLAND

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    Hong Kong Disneyland Resort touches the hearts of millions of visitors every year by bringing immersive storytelling to life. We are proud to call Hong Kong home and are dedicated to supporting our city as a leading tourist destination in the world.

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  • Community

    Disney is committed to providing comfort, happiness, and inspiration to kids and families around the globe. Hong Kong Disneyland Resort has been committed to help building a stronger community. We believe the power of Disney magic can make a positive difference to our community. We partner with community leaders and non-profit organizations to understand the social needs and create impactful initiatives that support families in getting through life challenges, and promote quality moments of togetherness or help people dream big.

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    Our commitment: Hong Kong Disneyland Resort embraced an environmental approach from the project’s design stage, and our dedication to environmental protection extends to our daily operations. We firmly believe that demonstrating respect for the environment is an integral aspect of conducting our business at the resort.

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