Sr Manager, Digital Marketing

Job ID 10100270 Location Glendale, California, United States Business The Walt Disney Studios Date posted Sep. 25, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand Digital Marketing team oversees social programming development, strategy, planning, publishing, and operations for @Disney, @DisneyPlus (domestic and international), @MickeyMouse, @MinnieMouse, @TheMuppets, @DisneyPrincesses and Disney.com across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.

Responsibilities:

In partnership with the VP, this Sr Manager will work to develop and maintain global digital strategy for YouTube and handle macro level channel programming strategy in collaboration with Creative & Brand Digital Leads.

Digital Strategy
- Develop overarching digital campaigns, macro-level strategies by brand, content volumes, creative themes, rollout strategies, and calendar prioritization in collaboration with Corporate Brand counterpart
- Develop and lead digital campaigns on behalf of the service and partner with wider Brand & Editorial team on key beats and priorities for Disney, Disney+, the Disney Bundle, and Franchise
- Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment across the org
- Strategic partner for Creative & Publishing as well as Content Production teams with in Studios and XLOB
- Represent the Global YouTube initiative as needed in senior executive stakeholder meetings
- Partners with the Creative and respective Brand/Franchise VPs to ensure alignment with digital brand stewardship and creative priorities. Collaborates with global and XLOB partners as needed
- Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Brand & Franchise priorities
- Key collaborator with brand teams in putting together large-scale digital campaigns for Disney, Pixar, Star Wars, Marvel
- Partner closely with analytics team to provide guidance on content and campaign pivots based on data and reporting
Programming
- Provide weekly project status updates to VP and Corporate Brand
- Oversees the management and updating of all team planning documents, strategies, presentations, and guidelines/process documents for global youtube
- Oversees the distribution of YouTube documents to relevant stakeholders as directed by team leadership
- Manages overarching programming calendars and communication, ensuring deadlines are met for internal and external partners
- Accountable for team quarterly team planning meeting agendas and action items
- Manages repository of cross functional team meeting agendas domestically and internationally, including action items and delivery dates
Team Development
- Team Operations: Efficiently manage Social systems and operations, encompassing document management and rollout planning.
- Cultural Focus: Foster a work culture that values inclusivity, collaboration, creativity, and problem-solving.
- Team Leadership: Lead and guide a diverse team of approximately 2 professionals, ranging from experienced to early-career individuals, including people managers, and individual contributors.
- Professional Development Workshops: participate and assist in quarterly planning and professional development workshops to enhance the skills and growth of the team.
- Development Check-Ins: Initiate and maintain regular professional development check-ins with direct reports, addressing areas of growth set at the beginning of the year and holding monthly and mid-year progress assessments.
- Resource Management: Maintain documentation of incremental workload and resource needs to proactively address bandwidth concerns. Provide real-time updates to the VP, Digital Marketing to manage impact.
- Project Team Support: Frame and contribute to project team meetings, establish agendas, and provide strategic recommendations to drive growth and address complex situations effectively.

Basic Qualifications:

7+ years’ relevant experience with digital marketing for brand and entertainment properties
BA or BS in Journalism, Film, Marketing, and/or relevant field, or equivalent experience
3+ years experience managing teams and the professional development of professionals
Demonstrates ability to prioritize, meet deadlines, make business decisions, and change course of action quickly
Demonstrates ability to advise on agency, vendors and contracts as needed
Experience working across multiple mediums – social media, digital placements and websites
Excellent writing and communication skills
Passionate about process
Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization
Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams
Highly collaborative sensibility with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
Knowledge of and ability to synthesize data and insights into actionable strategies and tactics
Work is performed with minimal direction, Participates in determining objectives of assignments. Plans, schedules and arranges own activities in accomplishing objectives and is able to seamless delegate work appropriately
Outstanding communication skills, written and oral.
Advanced proficiency with Google, Microsoft Office Suite and Keynote is preferred
Candidate must demonstrate strong working knowledge & emerging media and new technology platforms.
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.

Preferred Qualifications:

Experience building, refining and optimizing systems or processes
Experience with streaming platform marketing
Global stakeholder management experience

The hiring range for this position in Glendale, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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