Consumer Insight Analyst

Job ID 10107803 Location Celebration, Florida, United States Business Disney Experiences Date posted Dec. 12, 2024

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Job Summary:

“We make magic.” That’s our motto at Disney Experiences and it permeates everything we do. At Disney Experiences, you’ll create the Disney difference by enabling and inspiring our leadership teams to measure the magic of our products and experiences.

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World (WDW) Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four Theme Parks, Water Parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.

The Consumer Insight Analyst will support WDW Visitation Research and be responsible for processing, analyzing, and reporting data from various sources. The majority of time will be spent understanding Guest behaviors of those visiting the WDW Theme Parks.

This role reports to a Manager of Consumer Insights, is located in Celebration, Florida and requires regular in-person availability with the option to work remotely on Fridays.

Basic Qualifications

1+ years relevant experience in a related field of research (e.g., market research, business analytics, strategic planning)
Experience in quantitative research design, analysis, and interpretation
Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SQL, SPSS)
Strong proficiency in Microsoft Excel (can develop and manipulate complex spreadsheets and data sets)
Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)
Critical thinker, able to sort through complex business challenges and opportunities
Excellent written and verbal communication skills
Ability to handle multiple projects simultaneously
Demonstrated strong work ethic and high intellectual curiosity
High attention to detail and accuracy is a must
Flexible and nimble-can easily and quickly adapt to changing priorities
Positive can-do attitude

Preferred Qualifications

Familiarity with Walt Disney World Resort business, Guest experience and products
Experience in theme parks, hospitality or entertainment
Experience with Tableau to create in depth visualizations
Hands-on experience with Snowflake, Python and/or R

Required Education

Bachelor’s Degree or equivalent in related field

Preferred Education

Master's degree in business and/or data analytics field of study

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.