VP, Consumer Experience Strategy & Insights

Job ID 10101726 Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Sep. 26, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

In this role, you will drive enterprise-wide consumer engagement by:

Leveraging data and insights to shape marketing and synergy campaigns that deliver personalized experiences, build stronger relationships with existing customers, and generate more leads among prospective consumers.
Setting corporate-level priority Disney segments and campaigns. Ensure data-driven consumer journeys across key Disney segments and campaigns catalyze consumer loyalty, and ultimately, business growth.
Partnering with key stakeholders across the enterprise to create a comprehensive view of consumer data and turn into optimally informed consumer journey strategies that can be executed, measured, and optimized across the company.
Promoting collaboration company-wide through strategic alignment of creative messaging, consumer experience performance goal setting, and effective team communication.
Bringing expert level understanding of data collection, identity resolution, and analyses methods to enable collaboration across partnership teams.
Producing a testing roadmap in partnership with analytics partners that enables constant learning and improvement in strategic areas.
Being a key architect partner of consumer data infrastructure, including evolution of data collection and analysis methods for future transformation and development.

An ideal candidate will have a strong blend of strategic orientation, leadership and relationship management skills as well as technical capabilities. This role reports to SVP, Corporate Brand Management.

KEY RESPONSIBILITIES

Strategy Alignment and Company-wide Activation

Works collaboratively with key business leaders to align on goals, strategies, priorities, and ensure we support overall business objectives
Uses data and insights to inform company-wide consumer journey planning and guest/consumer experiences
Shares priorities and current plans to guide data needs/analytics
Communicates and partners with cross-functional, cross-business unit teams for implementation, and in future phases, for optimization

Facilitate Business Results and Maximize Effectiveness

Translates business needs to ensure data infrastructure builds match output requirements
Enables connection of insights to experience planning and activation of campaigns
Assists with hypothesis and QA needs across teams
Acts as an innovation and evolution partner that guides project from short-term deliverables to longer term planning
Uses data and analytics to segment audience based on behavior preferences and demographics.
Influences and develops targeted marketing campaigns that enhance customer engagement and loyalty in partnership with business unit teams.

QUALIFICATIONS

Excellent data and analytics technical knowledge, including:

Data use types and their differences (analyses, as well as activation),
Familiarity with data legal regulations
Data infrastructure expertise (prefer Entertainment experience)
Data science and analytics partnership experience
Hypothesis creation through test planning and insights read understanding

Deep understanding of consumer behavior, market trends, and emerging technologies in the entertainment and media landscape:

Provides support and drive customer engagement by leveraging consumer data/insights to shape enterprise-wide marketing campaigns delivering personalized experiences across various touchpoints.
Drives consumer-centric strategies, improve customer experiences, and support overall business growth
Understands the consumer journey, what consumers are thinking, feeling, and doing as they work their way through the purchase process. Gathering insights on consumer behavior and what they need will be key to shaping consumer experience — and defining actions for improvement.

Strong analytical and problem-solving skills:

Applies insights generated from analytics to creative business plans and activations
Develops targeted marketing campaigns influenced by insights that will drive consumer journeys, loyalty, and engagement
Ensures plans and activations have measurable components to enable performance feedback
Engages with teams through creative marketing that is tied to data-driven insights

Demonstrated ability to influence and collaborate with cross-functional teams:

Gets work done through influence; able to quickly establish trust and build strong, positive partnerships
Partners effectively across different and distinct groups around creative planning, technical activation, and capturing measurement needs
Has excellent communication and presentation skills; can articulate complex ideas clearly and persuasively, and effectively drive results

OTHER DETAILS

Work Experience: 12+ years of experience in consumer-based strategy and data, marketing, or analytics. Entertainment experience preferred.
Degree: Bachelor's degree in Statistics, Mathematics / Economics, Marketing, Communications, Business Administration, or a related field. MBA or Masters degree in a related field preferred.
Location: Burbank, CA

Location: Burbank, CA Job Posting Company: The Walt Disney Company The hiring range for this position in Burbank, CA is $229,100.00-$307,200.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Enterprises 18 Corp., which is part of a business we call The Walt Disney Company (Corporate).

TWDC Enterprises 18 Corp. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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