Consumer Insights Manager

Job ID 10106588 Location Burbank, California, United States Business The Walt Disney Studios Date posted Dec. 05, 2024

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Job Summary:

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, we bring quality movies and episodic storytelling to consumers throughout the world!

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!

We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Product, Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Sr. Manager, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on Disney+ Product and Consumer Experience tracking programs.

Responsibilities:

Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery

Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program

Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making

Serve as a point of contact for various groups within the Disney+ & In-home divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process

Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle
Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
Synthesize primary and secondary research to inform decision making

Respond to time sensitive data requests from internal clients

Support presentation of findings based on research conducted and contribute to related business discussions
Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling
Strong attention to detail without losing sight of broader concepts/objectives
Flexible personality, quick learner and a strong, pro-active work ethic
Strong organizational skills and the ability to meet deadlines

Analytical thinker who enjoys problem-solving
Intellectual curiosity and a passion for innovation
Strong collaboration skills and ability to influence without authority
Able to work autonomously as well as part of a team
Willing to travel domestically and internationally as needed

Preferred Qualifications:

MBA or advanced degree in Market Research
Experience with SPSS, Reporter, Q or Marketsight
Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
International Market Research experience
Strong vendor management skills
Passionate consumer of content – movies, TV, SVOD
Familiarity with the brands and franchises of The Walt Disney Company

Education:

Bachelor’s Degree or equivalent experience in Business, Marketing, Psychology or related field

The Walt Disney Studios is an equal opportunity employer.

The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.