Senior Manager, Global Hardlines Toys Licensing

Job ID 10100478 Location Glendale, California, United States Business Disney Experiences Date posted Sep. 23, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Senior Manager Global Hardlines Toys Licensing is responsible for the global commercialization and financial health of a key Hardlines product category. This position will lead and drive core toy categories for girls and pre-school across key global licensees, and lead the development of global strategies, with partners and collaborators on the execution of those strategies.

This is a Full Time role.

This role reports to the Vice President of Global Hardlines Commercialization.

What You Will Do:

Define category and brand strategy by reviewing market share and data analytics to develop strategies and business plans by consumer demo, brand and property for core toys
Accountable for management of all licensees within the product categories, which includes contract negotiation, business and product planning, and marketing alignment, and manage day to day relationship with licensees
Responsible to interact with regions to help drive financial success and market share growth: drive regular communication and information flow, incorporate feedback for product development, marketing plans and contract negotiation
Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics
Responsible for cost assessment, recommendation and control of research dedicated to managed category
Identify growth opportunities by category, franchise and distribution and select, pitch and implement new deals to fill gaps
Negotiate financial deal points and other material terms on new deals and renewals with the support from VP
Set-up and lead licensee business reviews, as well as internal and external line reviews
Fiscal responsibility for assigned categories and business segments (setting annual AOP targets, obtaining and reviewing quarterly forecasts)
Build and present category forecast and budget
Responsible for category input within the 5 years strategic plan
Collaborate with product development and cross functional teams to build licensee line plans; ensuring appropriate sku count and price points, improving the commercial opportunities
Lead category and brand direction of creative roll-out for appropriate licensees
With Regional and Sales teams input, partner with Product Development to define and plan retailer exclusives
Partner with regional teams and sales in assortment / planning / pitches where relevant
In conjunction with the Brand teams, provide any licensee /product information in support of marketing and brand presentations and sales meetings and help define and integrate licensees within wider brand and marketing plans
Partner with Marketing to build and implement marketing and product launch plans with key partners
Build solid relationships with other DCP teams and business units to share and exchange standard processes

Required Qualifications & Skills:

Bachelor's degree or equivalent experience
7+ years of directly related experience
5+ years of experience in the toy industry working in Hardlines licensing roles for major entertainment licensors or major global toy companies, required
Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
Data/insights driven individual with strong financial savvy and a well-developed understanding of market research, data analysis and data storytelling
Firsthand experience with marketing/product development and developing/executing brand plans
Comprehensive knowledge of licensees' production and creative capabilities/limitations
Strong leader with exceptional communication, presentation, and influencing skills
Flexible/adaptable, able to collaborate, influence and persuade at all levels of an organization
Self-starter, motivated, proactive, dependable, flexible and able to work in a fast-paced environment
Open and effective communicator able to develop respect and build partnerships with both internal and external partners
Solution oriented teammate with a curiosity for problem solving
Comfortable working through a highly matrix structure to deliver business objectives
Passion for the Walt Disney Company and its portfolio of world class brands

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

The hiring range for this position in Glendale, CA is $135,000.00-$181,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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