Content Programming Associate Manager

Job ID 10100854 Location Glendale, California, United States Business Disney Direct to Consumer Date posted Sep. 23, 2024

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Job Summary:

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s (TWDC) best-in-class storytelling to fans and families everywhere.

The Disney+ Global Content Programming and Subscriber Engagement organization is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

The Content Programming team is responsible for ensuring the Disney+ and Star+ global programming frameworks drive audience engagement and discovery with local relevance.

What You Will Do

Reporting to the Manager, Content Programming, the Content Programming Associate Manager would build, publish, and optimize programming plans at a global scale. They will collaborate cross-functionally and should be an excellent communicator, collaborator, and contributor.

Duties include:

Build, publish and manage Disney+ global content programming to maximize audience engagement and retention.
Ensure published programming is validated across audiences, platforms, and regions.
Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions
Track performance of merchandising areas of the service over time.
Leverage market & service behavior data, audience research to drive data and analytics that determine effective programming strategies.
Collaborate on regional and territorial editorial merchandising and promotions.
Sustain existing projects or leading projects as assigned.
Collaborate with Programming Optimization to meet testing requirements and implement tests as necessary.
Partner with Product teams on testing new features in CMS to improve guest experience.
Act as liaison or advocate with business partners as needed.

Required Qualifications & Skills

Minimum of 2 years’ experience in digital media or content programming.
Skilled in curating and publishing content in a consumer-facing CMS.
Familiar with digital media publishing, including hands-on CMS publishing spanning web, app, streaming, and connected devices.
Experience with Excel, Airtable, and Google Sheets required.
Data literacy using tools such as Google Analytics, Looker, or Tableau.
Hands-on experience in data analysis.
Excellent organizational, prioritization, and time management skills; adept at managing multiple, high-priority projects with meticulous attention to detail.
Agile and quick to adapt to new technologies and processes.
Constantly seeking to improve processes and foster personal growth with a continuous learning mentality.
Collaborative team player with a strong work ethic and commitment to confidentiality; possessing high emotional intelligence.
Possess a strategic, creative, and entrepreneurial mindset.
Open to innovative thinking beyond conventional models.
Strong written and verbal communication skills with a proven track record to convey messages effectively.
Thrive in a fast-paced work environment.

Preferred Qualifications

Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters.
General entertainment and international content experience preferred.
Additional language and character set proficiency (written) a plus.

Required Education

Bachelor’s degree minimum required

The hiring range for this position in Glendale, CA is $70,000.00-$93,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Direct to Consumer.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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