Coordinator, Performance Marketing, Disney+

工作 ID 10103228 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Oct. 17, 2024

申請

工作概要:

The Team

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong, and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams. They are positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the Direct-to-Consumer business. The team also works in close alignment with other local teams and lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ acquisition andlifecycle marketing plans with cross company priorities.

Job Summary:

The Coordinator, Performance Marketing will report to the Manager, Performance Marketing and will be responsible for assisting with the day-to-day management of performance marketing initiatives for the Japan market. You will be supporting the execution of initiatives across various performance marketing channels (paid/owned).
To succeed in this role, you should be a strong team player who will contribute to an environment that embraces innovation in Growth Marketing, who is experienced in delivering world class work, and always looking to improve and evolve digital marketing processes.

Responsibilities:

Project Management:
- Responsible for managing local creative development, across static, video, and copy creative.
- Manage and update the Performance Marketing campaign calendar.
- Ensure positive and effective working relationships with all local and global team members, accepting individual responsibility for assigned deliverables and upholding high standards of quality and timeliness.
Reporting:
- Assist in preparation of reports and presentations, as required and directed.
- Support the Performance Marketing Manager in monitoring campaign performance across programmatic channels and provide input on campaign optimizations & new opportunities.
- Use data and reports to guide evidence-based decisions, supported by best-practice and latest technology.
Team Collaboration:
- Provide support to the Performance Marketing team; follow up on meeting minutes as well as produce and deliver creative briefs and marketing assets.
- Work collaboratively within a cross-functional local team, including Studios, Lifecycle Marketing, Content, Partnerships, Legal and Creative, while liaising and aligning with global teams, to provide effective coordination and logistics around creative requests.
- Be a champion of best-in-class brand aligned campaign creative, keeping an eye on creative trends & competitor activity.

Competencies & Core Attributes:

High levels of curiosity. A constant desire to learn & improve themselves / collective team output.
Strong project management skills
Strong data analysis skills
Ferocious attention to detail and self-motivation skills
Strong proofreading and copywriting skills
Strong presentation and communication skills
Proven ability for both tactical work and overall campaign strategy development
Strong people skills and experience in collaborating with stakeholders (locally and internationally) and ensuring alignment of expectations.

Desired Qualifications:

2+ years experience in related marketing roles
Native level fluency in Japanese and business level English
Knowledge of various digital media and programmatic platforms
Outcome-focused, and confident in making decisions without necessarily having all the information.
Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
Loves content!

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC (Japan) Ltd.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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