Senior Digital Marketing Analyst (National Geographic)

工作 ID 10100131 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 20, 2024

申請

工作概要:

National Geographic seeks a proactive and business-savvy Senior Digital Marketing Analyst to conduct data analysis for teams across the organization, providing actionable insights around digital marketing efforts. This role will work independently and with minimal supervision, to provide reporting, analysis and strategic recommendations around National Geographic’s lead generation, subscription acquisition, digital advertising and retention efforts across email, social, web and other channels.

The ideal candidate will have experience with most of these channels and be highly-skilled in turning raw data into stories about the consumer journey, proactively suggesting optimization tactics for future campaigns. They will not only provide reports but also strive to understand the “why” behind performance.

They will have experience communicating data – including at the executive level – and interpersonal skills that inspire and build trust to nurture working relationships across the broader team. Additionally, they should be an independent problem-solver with the initiative to pursue self-education of new tools and datasets.

Responsibilities

Lead conversations with stakeholders across departments, including Marketing, Editorial, Digital and Tech, to understand KPIs and recommend corresponding measurement plans.
Translate business questions into analytical methodologies.
Utilize statistical methods and data mining techniques to identify patterns and trends in data.
Track and report against performance of Nat Geo’s DTC subscription business including all digital and mobile marketing efforts around lead generation, subscription acquisition and customer engagement/retention.
Design, build and maintain reports, dashboards and analyses that are distributed to stakeholders and leadership on regular cadence (weekly, monthly).
Work with marketing stakeholders to ensure proper tracking and attribution on all tests and campaigns.
Act as a subject matter expert on data analysis, providing guidance and support to other teams as needed.

Basic Qualifications

5+ years of experience in digital marketing or digital analytics.
Ability to analyze both structured and unstructured data from a variety of sources and turn them into insights.
Experience leading data projects around digital marketing channels such as email, display, affiliate, search, social and mobile.
Advanced knowledge of various digital measurement tools (Adobe Analytics), paid media interfaces (Facebook Business Manager), and social data/listening platforms (Emplifi, Quid).
Ability to translate, communicate, and visualize metrics into a digestible format for all levels of understanding.
Knowledge of digital marketing acquisition, conversion and customer retention metrics and best practices.
Basic understanding of analytics capture methods, such as tracking pixels, parameters and tag managers.
Proficiency in Excel and PowerPoint.
Highly organized and able to prioritize multiple demands in a fast-paced environment.
Ability to work well in a cross-functional team.
Demonstrated experience utilizing strong presentation skills.

Preferred Qualifications

Knowledge of Tableau, Domo or other data visualization and dashboarding tools.
Interest or some experience in digital media or online publishing.
Exposure to data APIs, SQL databases, and programming languages (e.g. Python).

Preferred Education

Master’s degree or higher in a related field, such as marketing/business (MBA) or data science.

The hiring range for this position in Washington, D.C. is $92,800 to $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 Disney Entertainment Television。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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