Marketing Strategy Associate-Lucasfilm
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
About the Role & Team
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
As a Marketing Strategy Associate with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Lucasfilm brand. You'll partner with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing input, building, shaping, and guiding integrated communication plans, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
You will report to the VP- Franchise Development
This is a Full-Time role
What You Will Do
Achieve annual results by working with management to develop and support marketing programs that incorporate strategy, critical thinking, analytics, and innovation
Support brand growth through communication planning, channel strategies, and brand management
Help develop integrated marketing and sales communication by working with cross-functional teams
Analyze data to identify marketing strategies, conclusions and business opportunities
Maintain a high-level understanding of marketing trends in the consumer products space
Use consumer insights and research to provide relevant input to partners across the entire marketing organization
Support marketing activities, in partnership with sales, in-house creative agency, public relations, promotions, broadcast, media, and digital teams, to achieve seamless execution of marketing communication plans
Provide overall creative feedback on marketing tactics and programs
Develop and deliver presentations for partners and senior management
Share updates with leadership to ensure all programs and plans have buy-offs by leaders and partners
Required Qualifications & Skills
1+ years of consumer marketing experience in branding, category licensing, franchise, or other related field
Media planning and social media skills
Experience framing up a verbal or written POV to influence leaders, partners, and peers
Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.
Demonstrated analytical skills to analyze the performance of marketing tactics and business results
Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
Experience using Keynote, Photoshop, PowerPoint, Word, and Excel
Preferred Qualifications
Preferred experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management
Strong knowledge of the Star Wars franchise
Education
Bachelor's Degree in Marketing, Business, Communications or equivalent experience
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
The base salary for this position in Glendale, CA is $70,000- $93,800. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Products, Inc.,其所屬的業務部門是 Disney Experiences。
Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
遇到技術問題?查看常見問題以尋求協助。
招聘流程
-
您的故事從哪裡開始?
探索 Disney 職位空缺和 The Life at Disney 網誌,了解華特迪士尼公司有待發掘的所有精彩機會。
-
迪士尼的故事裏,有你更精彩成就迪士尼故事
有許多不同品牌和業務可供探索。當您找到適合您的機會後,請填寫您的申請,進行下一步。
-
下一章
申請後,您將收到一封電子郵件,讓您可存取應徵者控制面板。建立您的登入資料,並確保經常檢視您的控制面板,以查看申請進度。
探索此地點 加州格倫代爾
這個位於洛杉磯縣的城巿擁有正宗的中東美食、文化和自己的「星光大道」。
我們的文化
登記收取職缺通知
即時收到最新的工作機會的資訊。
分享
連結會在新分頁中開啟。