Associate Account Executive
工作概要:
The Associate Account Executive (AAE) key role is to provide sales support for Account Executives (AE) within Disney Entertainment. As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products in the Disney portfolio of properties including: ABC, Disney, ESPN, Hulu, Freeform FX & Nat Geo, and domestic broadcast television networks.
While all AAEs are empowered to drive both addressable and multimedia revenue, the allotment of sales focus against each is left to the guidance of the local management team. As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia & addressable) and will drive accountability & clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE & AAE.
Job Summary:
Pre Sales: AAE coordinates marketing & planning to answer RFP’s, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams. The AAE understands the total book of business (linear & digital) to identify new opportunities for their clients before an RFP is delivered. Partner with Insights team to develop & coordinate qualitative information associated as part of pre-sale planning and deck completion. The AAE should NOT build plans, but can help coordinate and align with the planning team. After 1 year in role, the AAE may start prospecting activities on new business (with supervisor approval). In addition to prospecting, AAE can also be empowered to lead sales efforts on specific accounts (ex. build plans, pitch, and selling activities).
Active Campaign: AAE delivers white glove customer service to its clients/agency, working with marketing, ad opps and research teams to ensure that the campaign elements are delivered on in full. Preparation of deal memos & coordination of “Playbooks” for larger campaigns should be facilitated by the AAE, and weekly agency status calls or emails on ratings/reporting on campaigns may be led by the AAE. Coordination with ad opps on liability and campaign delivery is critical to ensure revenue is recognized. AAE also to check plans are booked in the system, confirmed schedules, alignment on CPMs and ensure all the sponsorship elements are getting executed.
Post-Sales: AAE works alongside the AE to ensure that a renewal of the deal is likely and/or that the client will want to continue to do business with DMED. Responsibilities include coordinating with the sales comm & marketing teams on all recap sites/decks, as well as with research on any custom studies, EDO results or reporting. The AAE can also organize pulling of video clips to be shared with the agency and providing topline success stories as well (in some specific cases, the AAE might be required).
Responsibilities and Duties of the Role:
- Reports to the Director/RSM, Sales and is responsible to build relationships with clients & agencies: for AAEs assigned to holding companies - agency investment teams; for AAEs assigned to categories - agency strategy/planning teams (DSPs and SSPs as required)
- Gain insight into customer needs and translate those into sellable opportunities
- Act as a resource for AE’s regarding available opportunities across all media types in the Disney portfolio
- Analyze current state of linear business to identify and recommend digital opportunities
- Leverage deal expertise to proactively recommend optimized inventory solutions
- Create and deliver powerful and persuasive presentations to clients
- Prepare proposals and respond to RFP’s with a high degree of professionalism, quality, and timeliness
- Prepare and deliver both pitch and wrap up decks for pre and post campaigns
- Chief POC in securing client assets and getting mock-ups approved for upcoming campaigns
- Compile weekly and quarterly sales and client status reports
- Track all meetings, closed deals & clients on a weekly basis
- Collaborate with DAS category vertical teams for insights to help grow business
- Partner with and coordinate Sales Planners for sports, broadcast, entertainment streaming, social and digital deals
- Partner with other DAS teams (ex. marketing, research, operations) for RFP requests and campaign implementation
- As required, prospect, identify and qualify new clients for our various portfolios
- Stay current on video advertising trends and innovations
- Provide industry and competitive updates by staying active & well read on trades; also responsible for surfacing relevant articles & topics to AE and team when appropriate
- Contribute to a positive culture of inclusion, and uphold the values of DAS
Required Education, Experience/Skills/Training:
- 4+ years of relevant experience
- Experience within Linear and/or Digital platforms
- Demonstrate proficiency in media math and analysis
- Ability to manipulate data for analysis and presentation
Preferred Education, Experience/Skills/Training:
- Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes
- Problem solver with the ability to collaborate and work across functions
- Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
- Excellent written, verbal and interpersonal communication skills
- Exceptional organizational and prioritization abilities
- Ability to multi-task, make decisions and manage at entrepreneurial speed
#DisneyAdvertising
The hiring range for this position in Chicago, IL is $103,400 - $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Entertainment:
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Advertising Sales, LLC,其所屬的業務部門是 Disney Entertainment。
Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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