Assistant Manager, Integrated Marketing (6-month contract)

工作 ID 10105553 地點台北市, 臺灣 / T’ai-wan, 臺灣 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Nov. 13, 2024

申請

工作概要:

The Assistant Manager, Integrated Marketing, is an integral part of the Integrated Marketing team responsible for:

(1) Disney+ Brand building

(2) Driving DTC title performance

(3) Synergize by working closely with cross-company business units.

Principal responsibilities include managing local campaigns and events; partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), assisting in the execution of brand and title campaigns, and supporting various administrative functions related to the smooth and efficient operation of the Integrated Marketing team.

Responsibilities

Translate business objectives into strong and engaging Brand and Title campaigns. Constantly monitor brand and title performance for the immediate responsive plan.
Manage overall given A&P and optimize budget allocation, media plans, and daily adjustments based on performance and market trends.
Work with agencies and vendors to craft and execute marketing strategies, initiatives, and touchpoints including but not limited to media, outdoor, digital, PR, social, and WOM marketing while continuously optimizing media spend and approach.
Work closely with internal key stakeholders (Partnership, Programming, Finance, APAC Regional and U.S. Teams, etc.) and cross-functional business units (Growth Team, Consumer Products, Studio, Content Sales) to ensure smooth information exchange and communication.
Analyze, interpret, and utilize both 1st party and 3rd party data including business, market, and consumer trends to craft sound strategy.
Assists in consumer research when needed.
Translate and localize creative materials when needed.
Pitch to new partners and execute promotion campaigns; seek Sponsorship.

Qualifications / Experience

Minimum 4~5 years of experience in marketing with strong knowledge in both traditional and digital media. Preferably in a multi-national company.
Solid experience in working with media, PR, event, and digital agencies.
Extensive knowledge of streaming and entertainment industries (Korean content is a plus) is preferred.
Strong analytical skills. Driven with strong capability in translating data into business opportunities.
Understand and experience in managing social platforms (YT/FB/IG or others).
Experience in project management, able to implement a campaign from start to end while maintaining a healthy pace with high work standards.
• Self-motivated and is able to function independently. Fast in action and sensitive to market trends and dynamics.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Taiwan) Ltd.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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