Sr Brand Marketing Manager
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
The Walt Disney Company Canada has a Toronto-based Marketing group in Canada. This opportunity will involve establishing a heightened marketing and brand presence for Disney +. We are seeking a Sr. Brand Marketing Manager who will collaborate with the local Disney+ leads and Global Growth Marketing teams, all while collaborating effectively with U.S. based functional groups.
Status: Full Time
Responsibilities:
Lead the development, management and execution of the Canadian Brand Marketing strategy for Disney+, ensuring alignment with key stakeholders.
Work with and support the Canadian Disney+ team to define and execute a Canadian strategy and deliver regional marketing plans with a consistent brand voice, style, and tone.
Build a social strategy for existing and emerging channels to deliver data-driven recommendations for new creative strategies.
Develop and lead comprehensive media campaigns across multiple platforms.
Work closely with Growth Marketing to help oversee the Canadian brand marketing strategy including programmatic display, paid search, paid social, lifecycle, affiliate marketing and synergy opportunities.
Developing and manage the Brand priority calendar.
Support local Disney+ brand health and customer preference market research studies.
Manage post campaign analysis and reports while sharing results and recommendations.
Work closely with the analytics team to ensure tracking is in place for appropriate campaign measurements and use attribution modelling to assess and optimize channels and campaigns.
Analyze and present results as it relates to marketing campaigns to provide guidance and real-time direction for the content marketing teams.
Direct and supervise external agencies.
Supervising brand advertising and product design.
Manage relationships with key internal and external partners.
Manage special marketing projects as directed.
Requirements:
Minimum 7 + years of brand/related marketing experience.
Significant professional experience managing brand marketing campaigns.
Experience with social media marketing accelerating channel growth organically / paid.
Proficiency with running large marketing campaigns, data and attribution tools, deep analytics, and performance monitoring.
Established relationships with Canadian media companies.
Excellent analytical skills with the ability to leverage trends that drive actionable insights & recommendations.
Ability to prioritize, multi-task, work under pressure & meet deadlines with attention to detail.
Demonstrated ability to collaborate effectively with both local and remote stakeholders
Education:
Undergraduate degree in Marketing, Business or equivalent
Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Canada) Ltd.,其所屬的業務部門是 The Walt Disney Studios。
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