Senior Social Insights Manager

工作 ID 10105169 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Dec. 12, 2024

申請

工作概要:

Hulu’s Consumer and Market Insights (CMI) team seeks a Senior Social Insights Manager who specializes in translating social data into actionable insights and is an impactful storyteller with a passion for entertainment, social media, and pop culture. In this role, your technical experience and natural curiosity will help uncover and creatively analyze the impact of business initiatives, guide social strategies, and identify trends and marketing or cultural opportunities for Hulu. Using the industry's leading social media listening and analytics tools, you will craft insightful analysis using data from social media conversations, campaigns, and habits to drive the business forward. You will have the opportunity to help shape the Social Insights team as it strives to innovate, make impact, and push the boundaries of its applications across the organization.

The right person for this role is fascinated by the cultural zeitgeist, comfortable analyzing large data sets to tell a cohesive story, and energized by communicating their findings through written reports or discussion forums. They will be a pro at balancing and prioritizing multiple sophisticated projects simultaneously, and be adept at pivoting in times of need. They will also have expertise in these critical areas: social media listening and monitoring, social measurement, influencer identification, campaign evaluation, competitive research, and strategic storytelling with data. This position will be on-site and based in our Santa Monica, CA office.

WHAT YOU’LL DO

Conduct in-depth analyses of social media data, identifying trends, sentiment, and consumer insights relevant to Hulu, industry, competitors, and target audiences.
Design projects and provide actionable recommendations with minimal supervision to inform strategies, content creation, and product development.
Build cross-functional partnerships across the organization (i.e Brand, Originals, Product, etc.) to understand their challenges and priorities, ensure that social data is used effectively throughout the business, and become a trusted advisor.
Proactively identify gaps in knowledge, opportunities for optimizations, and make strategic recommendations for stakeholders with the ability to pivot to address resource and organizational challenges.
Establish measurement frameworks and benchmarking systems to assess the effectiveness and impact of brand, originals, partnership, etc. campaigns.
Identify, recommend, and implement ways to improve the efficiency of Hulu’s social data collection and measurement systems and reporting processes.
Coordinate and act as a project manager with external vendors to ensure the execution of custom projects meets team and stakeholder expectations.
Create educational materials designed to help social managers effectively use social listening and analytics tools and understand measurement techniques to guide their own work and reporting needs.
Provide thought leadership and guidance on emerging trends, shifts in digital behavior, and best practices in social media analytics and consumer insights.
Stay on top of streaming, television, OTT, and social media news, trends, and tools.

WHAT TO BRING

6+ years of relevant work experience with a Bachelor’s Degree or 5+ years with an Advanced Degree (e.g. Masters, MBA) preferably within the media and entertainment industry
Proficiency with social listening (e.g. NetBase, BrandWatch, Meltwater, Infegy, etc.) and analytics tools (i.e. ListenFirst, Sprinklr, Dash Hudson, etc.), methodologies, and their applications 
Experience executing social listening projects from start to finish, including writing and reviewing Boolean queries and analyzing outputs in relevant software
Strong familiarity and understanding of social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok and the consumer behaviors attached to them
Ability to turn data into meaningful takeaways, identify the “so what” around business impact, and present those learnings
Strategic problem-solver with strong attention to detail and project management skills
Expertise in suite of tools accessible via Microsoft and Google Workspaces

PREFERRED QUALIFICATIONS

A mix of agency, vendor, and client-side insights and social marketing experience
Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service
Experience with primary research methodologies and analysis

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in CA is $111,000.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Direct to Consumer。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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