Sr Manager, Digital Marketing

工作 ID 10106076 地點纽约, 纽约州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Nov. 18, 2024

申請

工作概要:

Sr. Manager, Digital Marketing (Youtube)

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees the creative and programming of Disney Entertainment’s General Audience (GA) YouTube channels. The team is responsible for creative content development and production, channel strategy, program planning, publishing, and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, Music, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube policies.

Job Summary:

The Senior Manager will support The Disney Entertainment Digital Marketing team in developing and executing GA YouTube channel creative strategies.

The person should be well-versed in the YouTube ecosystem, with solid experience in digital content development and production. The role requires oversight and hands-on involvement to shepherd content development through ideation, all stages of production, and to delivery--within budget and on time. The ideal candidate will prove to identify relevant formats, trends, and best practices, which is key to developing on-brand, engaging, thumb/scroll-stopping content. The role will work in concert with the VP to oversee channel content planning such that content creative, production, and delivery must align to meet content programming calendars and vision in support of franchise priorities and timelines.

The role requires an understanding and appreciation of TWDC brands and franchises so that the content produced upholds brand standards such as voice, style, and tone, and delivers upon expectations set forth by the Digital Marketing team. The senior manager should expect to partner with Brand and other creative stakeholders who have an interest in the GA YouTube segment of the business.

The individual will collaborate with LOBs such as Brand, Franchise, Music, and Consumer Products to ensure all GA YouTube long and short-form content supports strategies, aligns with larger company-wide goals, and is geared towards global audience growth.

Responsibilities:

Lead creative development and production of long and short-form video content (VOD, live streams, and YT Shorts)--as well as community content and engagement--for GA YouTube channels, timely and within budget

Manage content strategy, planning to align production and delivery of final assets with programming calendars in support of franchise priorities and timelines

Uphold and adhere to brand guidelines when creating content, ensuring videos are consistently on-brand in voice, style, and tone—while also pushing formats, trends, and opportunities to meet ever-evolving platform and fan tastes

Collaborate with Studios, Brand, Franchise, Consumer Productions, Music, and Digital Marketing teams throughout the content lifecycle to ensure content delivers upon expectations

Engage, collaborate, and manage relationships with 3rd party creative and platform partners to create engaging content and identify new opportunities

Route all assets to necessary stakeholders for internal approval (Legal, Brand & Franchise, etc.)

Develop and produce content that can travel internationally and across platforms in support of the brand/franchise strategies and priorities

Manage and collaborate with a growing team dedicated to executing the GA YouTube channel strategies

Required Skills

Experience in long- and short-form content development and production for fiction and non-fiction video

Passion for and track record creating fun & engaging content and story-telling

Outstanding project management, organization, presentation, and communication skills

Strong understanding of digital platforms and trends, specifically YouTube

Ability to manage multiple projects and priorities in a matrixed organization

Ability to manage a team, as well as roll up effectively to leadership

Efficient with time with the ability to meet deadlines and self-direct time management

Proficient in Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere

Team player with a strong work ethic and the ability to be nimble

Familiarity, knowledge, and passion for Disney Brands a plus

Required Experience/Education

7+ years’ relevant experience with content development and production, preferably in digital

3+ years experience managing teams and the professional development of professionals

AA or BA in Digital Marketing, Marketing, or business admin/relevant degree preferred

Solid understanding and interest in YouTube and social media platforms

The hiring range for this position in New York, NY is $130,800.00 to $175,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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