Sr Manager, Sales Enablement
工作概要:
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
The Sales Enablement team’s mission is to empower our sales organization by delivering an exceptional client service experience with a strong emphasis on addressable, linear, automation, and unification. Through effective change management, we provide tools and processes to streamline sales operations, enabling the team to manage the sales pipeline, conduct deal analytics, and build lasting customer relationships effectively.
We are a group of creative problem-solvers and collaborators, who aren’t afraid of the unknown. We love to learn, and we ask smart questions in order to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.
Job Summary:
In this role, the Sr. Manager has a direct report; an Associate Manager, CRM.
Key Focus Areas for the Customer Relationship Management (CRM) Team:
- Develop and Lead CRM Strategy for Ad Sales, ensuring alignment with sales goals and initiatives.
- Champion Salesforce Capabilities: Be passionate about leveraging Salesforce to optimize sales operations and enhance effectiveness.
- Advocate for Best Practices: Promote CRM best practices to improve sales management and communication.
- Stay Informed on Salesforce Roadmap: Maintain knowledge of upcoming Salesforce features and functionalities.
- Enhance Sales Processes and Tools: Identify opportunities to optimize lead generation, pipeline management, and deal analytics for all sales teams (national, local, automated).
- Create an End-User Support Plan: Develop support strategies for issue resolution, system enhancements, and unified workflows within the CRM toolkit.
- Collaborate with Technology Teams: Align with the Technology team on roadmap and use cases across sales and solutions.
- Utilize Analytics for Business Insights: Build dashboards and reporting tools to help effectively manage and gain insights into business performance.
- Establish Regular Team Engagements: Schedule regular meetings with specific teams (e.g., Agency, Category) to understand needs, create custom reporting, and share insights.
- Address Training Needs: Identify training requirements, develop materials, and deliver training in collaboration with the Learning & Development team.
- Align CRM with Business Priorities: Work closely with partners across Disney Advertising Sales to ensure CRM strategies support key initiatives.
- Explore AI Capabilities: Stay curious about AI's potential to improve efficiency and drive innovations within the organization.
The individual reports to the Director, Sales Enablement, CRM & Addressable
Responsibilities and Duties of the Role:
- Direct the prioritization, scope of work, objectives, & quality of deliverables partnering with Technology organization
- Be a Salesforce advocate and lead projects to drive adoption and revenue insights in collaboration with executive leadership,
- Lead change management efforts including training, Communications
- Acquire, coach, train and develop talent
Required Education, Experience/Skills/Training:
- 8+ years of experience in Advertising Operations and/or Sales Enablement
- 4+ years of Salesforce / CRM Experience impacting business needs, tech prioritization, Change Management, Process and Training
- Proven track record of owning and executing deliverables that impact multiple parts of the business such as Revenue Operations, Sales, Ad Sales Finance, Planning
- Prior experience managing Salesforce for a media organization
- Strong experience in partnering with vendors, consultants and influencing teams to gain support for your programs
- Fluent or very familiar with all aspects of Addressable media within the advertising business
- Highly skilled at relationship building at multilevel levels of leadership, across a wide span of functions
- Strong interpersonal, communication and presentation skills – written, visual, and verbal presentations that resonate with a variety of audiences across the business and seniority
- Knowledge Advertising platforms, CRM tools, & 3rd party measurement tools
- A passion for the media business and understanding of Disney's position in the marketplace
Preferred:
- BA or BS with a Business / Technology focus quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired
- 4+ years of people management experience, ideally within a media organization
#DisneyAdvertising
The hiring range for this position is $157,600 - $192,600 .The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Entertainment:
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Advertising Sales, LLC,其所屬的業務部門是 Disney Entertainment。
Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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