Manager, Marketing Operations LATAM
工作概要:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?:
In this role, you will leverage your managerial and specialized knowledge of end-to-end messaging channel solutions to support marketing strategies within a key functional area of a major global region. You will be accountable for your team’s approach to end-to-end solutioning, including measuring impact and providing insights. Your role is crucial for ensuring a high-quality user experience, which involves overseeing a rigorous quality assurance process and facilitating intra-team peer feedback. Additionally, you will play a central role in driving user engagement improvements by tuning our messaging to specific cohorts for greater relevancy.
The Marketing Operations Manager will be responsible for:
- Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
- Provides custom or experimental solution design against a marketer strategy requirement and gains marketer acceptance of the solution.
- Builds messaging solution and conducts self-quality assurance testing.
- Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
- Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
- Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.
- Manages direct reports through weekly sprint planning, sounding board resource, and career development.
- Engages with executive leadership on operating framework refinement, team insights, and quarterly initiative alignment.
What we need from you to be part of this story:
- 5+ years of work experience in marketing operations, analytics, or equivalent applied roles
- Experience working in and/or managing agile teams
- Required CRM platform management (braze, salesforce marketing cloud or similars).
- Applied coding of template scripting languages (e.g. liquid, handlebars)
- Working knowledge of messaging best practices (email, push, in-app)
- Experience conducting experiments to minimize bias against the experimental design
- Possessing a high bar for quality, and ability to readily spot potential bugs
- Superb writing skills to utilize for documentation, solution design and insights
- Excellent communication skills with globally diverse cultures
- Curious and analytic mindset, striving to continuously improve expertise
- Ability to be on-call when business critical launches occur
- Advanced level of English
Additional Information:
At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
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關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 TWDC Argentina S.A.,其所屬的業務部門是 The Walt Disney Studios。
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