Sr Marketing Data Scientist

工作 ID 10103223 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Nov. 22, 2024

申請

工作概要:

Marketing Science is an applied science team within The Walt Disney Studios Marketing organization. The team is interdisciplinary and cross-functional. Members of the team draw on knowledge and expertise from a wide range of academic disciplines, but primarily in areas related to applied mathematics and the social sciences, in order to advance data-driven marketing at The Walt Disney Studios. Depending on their backgrounds and interests, they may engage in market research, experimentation, forecasting, causal measurement, optimization, or data-related automation and data product development. Marketing Science is a part of The Walt Disney Studios Performance Marketing and is closely integrated with Performance Marketing operations. Members of the Marketing Science team generally learn about the advertising and marketing technologies that connect these operations in order to find opportunities to improve marketing effectiveness.

Role and Responsibilities:

Members of the Marketing Science team generally fall within one or more functional areas as described in the Analytics Specializations section below. A person in this role is an individual contributor who has already developed some expertise through meaningful experience in their functional areas so as to be able to carry efforts in those areas within at least one major project with less supervision. A person in this role is expected to be developing knowledge in media, marketing, and entertainment.

Statistics, Data Science, and Optimization Specialization

Using knowledge of statistics, machine learning, and AI to solve technical and research problems, including problems related to experimental and research design
Developing and interpreting the results of new formal models to forecast or predict business outcomes
Developing and interpreting the results of new formal models (e.g; marketing mix models, attribution models, etc) to measure causal effects of marketing efforts or paid media
Overseeing the maintenance and improvement of existing statistical and machine learning models
Prototyping data pipelines or tools to automate the creation and/or deployment of knowledge gained from statistical models, machine learning models, or artificial intelligence
Formulating and solving optimization problems
Coordinating work with other science and technology teams at The Walt Disney Company
Applying understanding of concepts and principles of optimization to evaluate and improve media and marketing performance
Formulating and solving formal optimization problems
Effectively leveraging big data and cloud computing technologies to address business questions

Marketing Measurement and Valuation Specialization:

Troubleshooting problems with existing media measurement solutions, including problems that arise from changes in the martech or adtech measurement ecosystem (e.g. iOS14 update, cookie deprecation, etc.)
Consulting with business stakeholders within TWDS media team (or adjacent teams within TWDS Marketing) to design business processes or campaign architectures that achieve better results on various media platforms including DSPs (DV360, The Trade Desk, Amazon DSP, etc.) or walled gardens (YouTube, Facebook, Twitter, Tiktok, etc.)
Consulting with business stakeholders within TWDS media team (or adjacent teams within TWDS Marketing) to precisely formulate media business problems that might benefit from data-driven solutions
Using knowledge of media measurement—including, but not limited to knowledge of pixels, SDKs, server-to-server integrations, media platform APIs, and identity graphs—to design measurement solutions for media business problems
Translating media business problems into formal problems that can be solved by technical teams
Validating whether proposed solutions and existing products successfully address media business problems
Overseeing design, execution, and analysis of A/B tests in order to evaluate the effectiveness of media / marketing exposure across different dimensions
Designing, interpreting or otherwise using formal models (e.g. marketing mix models, attribution models) to measure causal effects of marketing or media
Building financial valuation models of marketing or media performance in order to demonstrate the value created by application of scientific approaches or uncover additional areas for improvement
Using concepts and principles of economics to better understand the effects of competition on marketing
Using concepts and principles of economics or finance to better understand the effects of marketing on the lifetime value of movies

Basic Qualifications:

Bachelor’s degree in Economics, Mathematics, Statistics, Data Science or comparable field of study, and/or equivalent work experience
5+ years of experience in data science, economics, or quantitative methods
Proficiency with Python and SQL
Proficiency in performing exploratory quantitative analysis
Proficiency in fitting, evaluating, and interpreting relevant statistical or machine learning models
Demonstrated experience with acquiring, organizing, cleansing, manipulating, and merging large volumes of data
Some demonstrated knowledge of economic models as well as a desire to learn more about
Some demonstrated knowledge of the entertainment / media industries and a desire to learn about
Familiarity with cloud computing services
Familiarity with CI/CD and GitLab or GitHub

Preferred Qualifications

Graduate degree (Master’s or Doctorate)—with significant graduate-level academic exposure to formal or quantitative methods and 3+ years of experience
Advanced proficiency with SQL or Python
Advanced proficiency with fitting, evaluating, and interpreting relevant statistical and machine learning models
Demonstrated experience using big data technologies for data science—particularly Spark
Proficiency in acquiring, organizing, cleansing, manipulating, and merging large volumes of data
Familiarity with the martech and adtech ecosystem

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in CA is $138,900.00 to $186,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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