Sr Manager, Product Marketing
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
Sr Manager, Product Marketing, Disney Bundle
The Sr Manager, Product Marketing, Disney Bundle will help grow the Disney Bundle, a key strategic priority for The Walt Disney Company. Successful candidates will be excellent product marketers with a sharp strategic sense. These individuals will focus on identifying and executing major growth initiatives, elevating business insights, and conducting in-depth subscriber
analysis.
This is a critical role, reporting into the Director of Bundle Product Marketing & Growth Strategy. This individual will partner closely with cross-functional product, marketing, research, data, and finance teams and will have significant executive exposure. The Disney Bundle offers consumers the best value in streaming, with plans featuring Disney+, Hulu, and ESPN+ together for a discounted price. We are looking for a highly motivated, driven, and strategic Snr. Product Marketing Manager to join our team.
RESPONSIBILITIES
● Manage a team of product marketers + strategists; providing coaching and mentorship to support career development of your team
● Collect, analyze, and interpret data to provide actionable insights related to Bundle performance, audience behavior, and market trends
● Identify opportunities for growth, optimization, and product enhancement based on data-driven findings
● Support the evolution of our suite of streaming Bundled products with broad GTM launch support
● Partner with product / marketing teams to ensure consistency across all Bundle activations
● Develop positioning guides for current and future Bundles – identifying target audiences and relevant messaging to support product & marketing growth initiatives
● Lead our cross-functional primary research workstream, helping to drive our research calendar, plan and organize formal readouts, and maintain an active hub of past insights and findings
● Develop and maintain a robust reporting system to track key performance indicators (KPIs) for the Disney Bundle, presenting regular reports to stakeholders at both working team and senior levels across the broader organization
● Ensure accurate and timely reporting of marketing initiatives, subscriber metrics, and revenue analysis
● Size and prioritize major growth initiatives, sometimes partnering with finance to conduct extensive subscribe forecasts
● Collaborate with cross-functional teams to contribute to the development and execution of marketing strategies and campaigns for the Disney Bundle
● Support market research and competitive analysis to inform strategic decision-making and positioning within the streaming entertainment space
● Work closely with data, product, marketing, finance, and other key stakeholder teams to
pull forward data that supports and builds alignment across strategic priorities and near term goals for the Disney Bundle
● Support product launches and updates through effective communication and
coordination across teams
● Continuously improve processes related to business insights, reporting, and data analysis to enhance efficiency and accuracy in decision-making
QUALIFICATIONS
● 8+ years of product marketing experience
● 2+ years of people management experience
● Ideal candidates have some management consulting experience
● Rich understanding and experience in the streaming space & an interest in learning more about the media space
● Self-starter, highly motivated, positive demeanor, adaptable and able to thrive in a fast-paced environment
● Extremely effective communicator, presenter, influencer
● College degree required, MBA strongly preferred
The Bundle is a team sport. As a leader in this cross-brand, cross-functional team, you’ll be expected to embrace and evangelize our collaborative mission and lead by example when it comes to collective goal setting and diligent follow-through.
The hiring range for this position in New York is $155,800.00 to $209,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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