Sales & Digital Specialist
工作概要:
About the Department/Group:
The Disney Music Group (DMG) is the music hub for The Walt Disney Company, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally and also licenses music throughout the world in various forms of media including television, print, gaming, and consumer products.
Job Summary:
The Sales and Digital Specialist focuses on and supports multiple verticals within the Sales and Digital Department. This includes guiding DMG’s efforts in opportunities with voice technology and marketing for smart speakers, handling the editorial placement of music on fitness applications and being the liaison with select digital accounts. They are responsible for the delivery of podcasts produced by DMG to podcast platforms via the corporate distribution agreement, ensuring accurate lyric delivery to DSPs, facilitating UGC sound delivery and claiming, oversight for pertinent Wiki pages, as well as managing pivot pages and QR Codes as needed.
Responsibilities and duties:
Fitness Account Liaison
Run point on DMG's relationships with various fitness applications, including Peloton, Supernatural, Medrhythms, and more.
Identify ways to creatively support DMG releases with fitness partners. Consider the uniqueness and demographics of each platform to best attain pertinent opportunities. This includes but is not limited to, soliciting support around tentpole anniversaries, major film & TV releases, and artist priorities.
Liaise with internal team members to secure approvals for all branded efforts.
Analyze and evangelize the results of campaigns once they have concluded. Use this information to aid in future planning.
Digital Marketing Initiatives
Internally Built Pivot Pages
Wikipedia Page Update
UGC Library Requests and Claiming
Lyric Delivery
Voice and Smart Speaker Development
(Voice = the process of asking digital assistants for results. Ex: Alexa, Play Let it Go)
(Smart Speakers = devices that answer to voice calls to action. Alexa, Hey Google, Siri, etc.)
Constantly have a finger on the pulse as it pertains to the latest voice assistant technology (Siri, Alexa, Google).
Brainstorm, present, and execute innovative and creative ways to market DMG’s releases using a voice call to action (e.g. social asset ideas, advertising ideas)
Ensure an efficient workflow is in place for executing creative initiatives to support projects in a timely manner
Regularly analyze DMG’s voice data to see where we might be able to lean in and incrementally increase streaming consumption through voice requests and measured results
Point Person for Select Digital Accounts
Liaise with select digital partners to market Disney releases for consumption on their platforms.
Develop and grow new opportunities with burgeoning new offerings.
Podcast Delivery
Facilitate with internal DMG teams developing podcasts to see that pertinent materials are delivered through the podcast supply chain with TWDC Platform Distribution Ops.
Work with internal teams to create and execute social and digital marketing for podcast support.
Regularly measure and share results on podcast listening.
Required Qualifications & Skills
Required:
3+ years of experience in the music industry or similar in the area of technology and/or digital marketing & development.
Experience with working with 3rd party partners
Experience and familiarity with smart speakers and devices.
Insatiable curiosity
Ability to multi-task
Attention to detail
Passion for music
Excellent communication, organization, and follow-through skills
Ability to learn proprietary software as needed
Must have experience with Outlook and Microsoft programs
Preferred:
Bachelor’s Degree
This position is 4 days a week in our Burbank office.
The hiring range for this position in Burbank, California is $81,100.00 to $104,800.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Music Group:
音樂是我們生命中的聲帶——從您喜愛的藝術家到來自 Mary Poppins 和 Frozen 等電影、廣受歡迎的歌曲。總部位於伯班克的 Disney Music Group (DMG),也是 Hollywood Records、Walt Disney Records、Disney Music Publishing 以及 Disney Concerts 的總部,您可以在那裏找到世界各地的音樂。DMG 發佈世界上最大的娛樂品牌的電影和電視音樂,包括 Disney、Pixar、Marvel、鼎鼎大名的 Star Wars、ABC 和 Disney Channel,連同流行曲、舞曲、家庭音樂和經典搖滾樂隊 Queen 的歌曲。DMG 也是發行音樂和現場音樂會的創新者。如果音樂是您的熱情所在,請即成為團隊成員的一部分,將音樂帶給世上的所有耳朵。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Hollywood Records, Inc,其所屬的業務部門是 Disney Music Group。
Hollywood Records, Inc 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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