Disney+ Marketing Strategy Manager (Fixed Term Contract - 12 months)

工作 ID 10107705 地點倫敦, 英国 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Dec. 13, 2024

申請

工作概要:

About the Role & Team

The Disney+ Marketing Strategy Manager will lead the development of the UK marketing strategy, working closely with the Senior Marketing Manager and Marketing Director to craft the future direction of Disney+ marketing in this key market. By leveraging insights from the Insights & Analytics team, this role will ensure consumer-driven strategies guide decisions and identify growth opportunities.

A core focus will be on forward planning, trend analysis, and connecting strategic thinking across teams, including Brand and Content Marketing, as well as Acquisition and Retention, to deliver a cohesive 360-degree marketing approach. The role will also partner with the UK media agency to improve growth opportunities and drive key objectives: building brand awareness, consideration, and excitement for high-priority content, ultimately supporting subscriber acquisition, retention, and loyalty.

The Marketing Strategy Manager will play a central role in strategic projects, aligning recommendations with brand and business goals, and participating in quarterly and annual planning processes. Strong communication and presentation skills are essential, as this role involves engaging with senior stakeholders and creating impactful presentations. Reporting to the UK Marketing Director, the role will also act as a key advisor to the Content Marketing Director, Brand Marketing Director, and broader marketing teams.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

What You Will Do

Lead the continual development of the marketing strategy for Disney+ in the UK, collecting and managing inputs from across the business.
Identify trends and headroom opportunities, and work with relevant internal teams to turn these into actionable plans for the UK marketing team to execute.
Using insights and data, work with the senior marketing manager to plan out the calendar of marketing campaigns with recommendations on content selection which drives the UK business.
Drive UK&I Disney+ quarterly and annual planning by providing insight-driven recommendations, monitoring performance, and constructively challenging as needed within the broader Disney+ marketing strategy.
Bring together UK&I market performance tracking and take an end-to-end view from brand health metrics to customer net growth and financial performance, ensuring key opportunities or performance issues are spotted early
Be an expert on the attitudes and behaviours of key UK audiences and where and how to connect with them.
Input into the annual EMEA Media and communications playbook by sharing relevant strategic pillars, and consumer insights and collaborating with campaign managers, research and analytics teams
Bring together the UK&I cross-functional lead into a collaborative community, ensuring thinking and plans are holistic and joined up and creating a forum for strategic ideation and innovation
Provide support to local functional teams on key ad hoc initiatives to address opportunities and risks.
Understand the direct competitive environment (TV, SVOD, Theatrical, Subscription Services), and apply analysis and insights to gain a competitive advantage.

Required Qualifications & Skills

Marketing strategy experience at a manager level or equivalent
Experience marketing content within the Entertainment industry (preferably SVOD)
Experience developing C-suite presentations and strategic recommendations
UK experience including understanding cultural nuances
Experience motivating and inspiring internal teams and agencies while collaborating across functions and delivering through senior, junior, and peer stakeholders.
Ability to process data and build a strategic recommendation using results
Outstanding presentation and interpersonal skills
An inquisitive attitude to be consumer-centric

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 The Walt Disney Company (EMEA)。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

遇到技術問題？查看常見問題以尋求協助。