Director, Product Strategy

工作 ID 10105936 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Nov. 15, 2024

申請

工作概要:

Reporting directly to the Vice President, Product Strategy, Park Operations and Planning, the Director, Product Strategy will lead a team that drives the strategic business approach to achieve incremental revenue and operating income growth by innovating product ideas and franchise integration for Hong Kong Disneyland (“HKDL”). The incumbent will develop, integrate and deliver multi-Line of Business (“LoBs”) large-scale products into the long-term site-wide product strategies. This is a newly created role, and a key expectation of the incumbent is to establish the operating model and common understanding of HKDL’s products across LoBs such as Merchandise, Entertainment, Food & Beverages (“F&B”) and more.

This role will work closely with key functional partners from areas including Marketing, Revenue Management & Analytics (“RMA”) and Technology & Digital. The incumbent will determine strategic plans, product concepts, business models, and trends to a variety of audiences. Familiarity with product development, digital trends / technologies, and experience leading cross-functional teams will drive the success of this role.

Roles and Responsibilities

Product Strategy

Work closely with Commercial, Operations and Technology teams to develop and drive annual and long-term product strategy that span multiple LoBs including innovating new or expanded F&B, Merchandise, Entertainment and Digital Product opportunities for the resort.
Drive discrete special events products that align with HKDL strategies, meet consumer expectation, drive guest spending, while synergizing and advancing existing program strategies across all of our assets.

Product Development

Oversee the development process of cross-LoB product from ideation, concept, business case, planning, operationalization, and evaluation. Work with our commercial partners (RMA, Finance, Marketing and Sales teams) to develop business model and operations plan to optimize business opportunities.
Be the subject matter expert of product experiences and strategy of delivery to meet consumer expectation.
Play an active role in the Long-Range Planning process and hold regular forum to drive product development cycle.

Product Integration

Ensure the connectivity of all HKDL products across all teams. Provide a holistic experience to our Guests and ensure alignment with product strategy and business intent.
Manage resort product, franchise activation, seasonal and special events calendar to align with HKDL business needs and seasonality.
Guide the production, operationalization and launch of products to meet strategic business intent and business targets.

Event Management

Lead the event management, planning and execution of all resort-initiated, resort-wide guest facing media events.
Act as the owner of the execution and management of HKDL mega events.

Digital Guest Experience Integration

Be the subject matter expert to facilitate a guest-centric view of our digital guest experience.
Work with all partners to extend HKDL brand positioning in the digital space.
In conjunction with Technology and Digital team, develop HKDL’s digital commercialization strategy to drive guests spending on site, drive mobile usages and education on special features to enhance guest experience in the Resort.

Team Development

Build and mentor a team of product strategists while building a team culture of inclusion, transparency and collaboration across teams.
Set expectations with the team, maintain change control, and ensure fulfillment through the product lifecycle.
Manage large-scale initiatives from conception, through launch, into post-launch analysis/tweaking across the cross-functional teams.

Preferred Qualifications

Bachelor’s degree in Marketing, Business, or equivalent field.
Solid and progressive program management, product development, as well as leadership and people management experience. Proficiency in use of project management and documentation tools will be required.
Deep expertise in consumer products, theme parks and / or resorts industries. Experience with development and management of digital products is a plus.
Experience in developing a strategy, executing against it and delivering measurable results.
A strategic and analytical, persuasive and inclusive leader who has a track record of developing and supporting a highly skilled, collaborative and influential team.
Outstanding leadership and collaboration capabilities within a matrix organization; proven ability to establish relationships, trust and credibility and follow through on decisions.
Demonstrated ability to lead and drive work across cross-functional teams.
Demonstrated ability to influence partners and senior leadership with a collaborative and solution-oriented approach.
Demonstrated strong business acumen working with P&L and annual operating plans with details-oriented mindset, good at managing operational details if needed.
Skillful and impactful communicator (verbal and written) with ability to deliver presentations to senior executives with poise, confidence and authentic style. Fluency in English is a must.
Open-minded team player with proven ability to prepare the organization to anticipate, predict and react to diverse needs of our consumers.
Proactive problem solver with ability to establish relationships, trust and credibility. Follow through on decisions and advance critical work in a highly collaborative manner. Exceptional influencing and partnering skills with ability to integrate diverse and at times opposing points of view to desired resolution.
Experience with delivery of projects with business impact.
Manage, tracking, troubleshooting, and problem-solving multiple projects simultaneously in a fast-paced, complex environment with multi-disciplinary teams.
Demonstrated ability to make informed project/program tradeoffs.
Possess unquestioned ethics and integrity.

#HKProfessional #LI-IT1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK Disneyland Mgnt Ltd，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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