Associate Marketing Manager, DCP, KR
工作概要:
Job Purpose
Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.
Key Responsibilities
- Collaborate with major retail channels and campaign organizers to develop impactful marketing campaigns
- Manage commercial projects as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results
- Design creative marketing campaigns to enhance Disney's brand value
- Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions
- Manage marketing budget planning and execution.
Requirements
Education:
- Bachelor’s degree in business administration, marketing, management or related field
Experience:
- Minimum 5 years of experience in retail marketing or channel management, preferably with a major offline retailer or direct-to-consumer brand
- Project management experience in a cross-functional organization structure
- Retail marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.
- Knowledge of licensing and retail business, with a deep understanding of consumer trends.
- Demonstrated success in building relationships across all levels of an organization
Core Skills:
- Ability to manage multiple projects and drive results, with a strong “partnership” mentality
- Strong planning and execution skills, able to handle multiple tasks with minimal supervision.
- Excellent communication skills, both written and verbal
- Team player and able to work under high pressure
- Problem solving skills: able to resolve issues independently and communicate solutions effectively
- Creative thinking with a passion for delivering best-in-class marketing campaigns
- Excellent verbal and written English communication skills
- Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC,其所屬的業務部門是 Disney Experiences。
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70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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