Associate Account Executive
仕事内容:
The Associate Account Executive (AAE) key role is to provide sales support for Account Executives (AE) within Disney Entertainment. As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products in the Disney portfolio of properties including: ABC, Disney, ESPN, Hulu, Freeform FX & Nat Geo, and domestic broadcast television networks.
While all AAEs are empowered to drive both addressable and multimedia revenue, the allotment of sales focus against each is left to the guidance of the local management team. As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia & addressable) and will drive accountability & clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE & AAE.
Job Summary:
Pre Sales: AAE coordinates marketing & planning to answer RFP’s, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams. The AAE understands the total book of business (linear & digital) to identify new opportunities for their clients before an RFP is delivered. Partner with Insights team to develop & coordinate qualitative information associated as part of pre-sale planning and deck completion. The AAE should NOT build plans, but can help coordinate and align with the planning team. After 1 year in role, the AAE may start prospecting activities on new business (with supervisor approval). In addition to prospecting, AAE can also be empowered to lead sales efforts on specific accounts (ex. build plans, pitch, and selling activities).
Active Campaign: AAE delivers white glove customer service to its clients/agency, working with marketing, ad opps and research teams to ensure that the campaign elements are delivered on in full. Preparation of deal memos & coordination of “Playbooks” for larger campaigns should be facilitated by the AAE, and weekly agency status calls or emails on ratings/reporting on campaigns may be led by the AAE. Coordination with ad opps on liability and campaign delivery is critical to ensure revenue is recognized. AAE also to check plans are booked in the system, confirmed schedules, alignment on CPMs and ensure all the sponsorship elements are getting executed.
Post-Sales: AAE works alongside the AE to ensure that a renewal of the deal is likely and/or that the client will want to continue to do business with DMED. Responsibilities include coordinating with the sales comm & marketing teams on all recap sites/decks, as well as with research on any custom studies, EDO results or reporting. The AAE can also organize pulling of video clips to be shared with the agency and providing topline success stories as well (in some specific cases, the AAE might be required).
Responsibilities and Duties of the Role:
- Reports to the Director/RSM, Sales and is responsible to build relationships with clients & agencies: for AAEs assigned to holding companies - agency investment teams; for AAEs assigned to categories - agency strategy/planning teams (DSPs and SSPs as required)
- Gain insight into customer needs and translate those into sellable opportunities
- Act as a resource for AE’s regarding available opportunities across all media types in the Disney portfolio
- Analyze current state of linear business to identify and recommend digital opportunities
- Leverage deal expertise to proactively recommend optimized inventory solutions
- Create and deliver powerful and persuasive presentations to clients
- Prepare proposals and respond to RFP’s with a high degree of professionalism, quality, and timeliness
- Prepare and deliver both pitch and wrap up decks for pre and post campaigns
- Chief POC in securing client assets and getting mock-ups approved for upcoming campaigns
- Compile weekly and quarterly sales and client status reports
- Track all meetings, closed deals & clients on a weekly basis
- Collaborate with DAS category vertical teams for insights to help grow business
- Partner with and coordinate Sales Planners for sports, broadcast, entertainment streaming, social and digital deals
- Partner with other DAS teams (ex. marketing, research, operations) for RFP requests and campaign implementation
- As required, prospect, identify and qualify new clients for our various portfolios
- Stay current on video advertising trends and innovations
- Provide industry and competitive updates by staying active & well read on trades; also responsible for surfacing relevant articles & topics to AE and team when appropriate
- Contribute to a positive culture of inclusion, and uphold the values of DAS
Required Education, Experience/Skills/Training:
- 4+ years of relevant experience
- Experience within Linear and/or Digital platforms
- Demonstrate proficiency in media math and analysis
- Ability to manipulate data for analysis and presentation
Preferred Education, Experience/Skills/Training:
- Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes
- Problem solver with the ability to collaborate and work across functions
- Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
- Excellent written, verbal and interpersonal communication skills
- Exceptional organizational and prioritization abilities
- Ability to multi-task, make decisions and manage at entrepreneurial speed
#DisneyAdvertising
The hiring range for this position in Chicago, IL is $103,400 - $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disney Entertainmentについて:
The Walt Disney Companyでは強力なブランドが集結し、最も革新的で、広範囲にわたる影響力と尊敬される企業をグローバルで構築しています。記憶に残るエンターテインメントと体験の裏では、才能ある人材で構成された多種多様なビジネスサポートチームが、ディズニーの比類なきストーリーに生命を吹き込むために尽力しています。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションはDisney Advertising Sales, LLCという事業部門の一つであるDisney Entertainmentでのお仕事です。
Disney Advertising Sales, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。
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ウォルト・ディズニー・カンパニーと関係会社は、「雇用機会均等」企業であり、身体障害者や障害のある退役軍人をはじめ、あらゆる求職者の応募を歓迎します。障害を抱え、求人探しや応募のために妥当な宿泊施設が必要な場合は、メールにてご要望をお知らせください(Candidate.Accommodations@Disney.com宛)。このメールアドレスは、通常の雇用照会や連絡用ではありません。障害を理由とするオンライン応募利用に関するご要望にのみ対応いたします。
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